Winter Sports
Delancey backs British Ski and Snowboard ahead of Sochi Olympics
Specialist real estate investment advisory business Delancey has reached a commercial agreement with the British Ski and Snowboard governing body ahead of the winter Olympic Games in Sochi.
Four Hills and World Cups combined in new ski jumping package from 2014-15
Infront Sports & Media has tied the marketing rights to the Vierschanzentournee - Four Hills Tournament - ski jumping events with around 15 other events to create a new commercial programme for the International Ski Federation’s annual Ski Jumping World Cup.
Tim Hortons renews and expands Canadian curling deal
Restaurant chain Tim Hortons has extended its sponsorship deal with the Canadian Curling Association through 2018.
DuPont Pioneer seals Canadian curling partnership
Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.
Repreve to turn X Games Aspen green
Yarn manufacturing company Unifi has announced its Repreve brand will return as the recycling sponsor of the 2014 X Games Aspen extreme sports event.
BMW strengthens ties with FIL
German automotive manufacturer BMW has reached a deal to become an official partner of the International Luge Federation (FIL).
Ceva on track with US bobsleigh team
Global supply chain management company Ceva Logistics has been announced as the official logistics provider and sponsor for the US Bobsled and Skeleton Federation (USBSF).
Swatch extends long-time backing of Freeride World Tour
The Freeride World Tour skiing and snowboarding series has signed a three-year deal for Swatch to continue as its title sponsor.
Canon holes Ryder Cup partnership
The European arm of Japanese consumer electronics company Canon has been announced as the official supplier of imaging solutions to the 2014 Ryder Cup golf tournament.
USOC takes a walk down Sesame Street
The United States Olympic Committee has announced a partnership with Sesame Workshop – the non-profit educational organisation behind long-running children’s television programme Sesame Street.
Oracle offers social media support for 2013 Winter Universiade
US computer technology firm Oracle has been appointed as a technical sponsor of biennial multi-sport event the Winter Universiade, which takes place next month in Italy.
Audi strengthens FIS ties with Nordic Combined World Cup deal
German automotive manufacturer Audi has expanded its association with the International Ski Federation (FIS) by becoming the main sponsor of its Nordic Combined World Cup.
Four Hills Tournament lifted by Intersport’s return
Sports retailer Intersport has agreed a deal to become the main sponsor of the 2013-14 Vierschanzentournee ski jumping series.
FIS secures logistics partner
The International Ski Federation (FIS) has entered into a multi-year partnership with German logistics company Conceptum Sport Logistics.
Audi and Marker Völkl join Freeride World Tour
Winter sports organisation the Freeride World Tour has announced new sponsorship deals with Audi and Marker Völkl.
Edox becomes WCF timekeeper
The World Curling Federation has agreed a two-year deal to make Swiss watch company Edox its official timekeeper.
Santini rides on with UCI
The International Cycling Union (UCI) has agreed a two-year extension to its partnership contract with Santini Maglificio Sportivo for the production of its official jerseys.
FIL seals Viessmann extension
The International Luge Federation (FIL) has signed a four-year extension to its partnership with main sponsor Viessmann.