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Veltins steps up winter sports commitment

German brewery C & A Veltins has unveiled a significant increase in its winter sports sponsorship programme for the 2014-15 season.

Veltins will serve as a main sponsor of the Vierschanzentournee, or Four Hills, ski jumping tournament, as well as an official event sponsor of selected International Ski Federation (FIS) World Cup ski jumping, cross-country skiing and Nordic combined events.

The brewery will also back the Biathlon World Team Challenge at Gelsenkirchen’s Veltins-Arena on December 27 as a premium sponsor and serve as presenting sponsor of the International Bobsleigh and Tobogganing Federation’s (FIBT) World Championships, which take place from February 23 to March 8, 2015.

Herbert Sollich, marketing director of C & A Veltins, said: “For many years, the brewery has engaged in international skeleton, luge and bobsledding and actively promotes the Winterberg bobsleigh and luge track. We look forward now to extend this commitment extensively.”