Tennis

The United States Tennis Association has secured another commercial boost ahead of the US Open, with French sunscreen brand La Roche-Posay being named the inaugural official sunscreen partner of the grand …

IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership. Through IBM, the USTA created the USOpen

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.

General Motors luxury car brand Cadillac has been named the official vehicle of the US Open following a multiyear deal with the United States Tennis Association

The United States Tennis Association (USTA) has named ‘Explore Asheville’ as the ‘Official Tourism Partner’ for the US Open in 2022, replacing the Bermuda Tourism Authority in the category. Ber

Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…

IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.

Italian coffee company Lavazza has renewed its official supplier agreement for the Wimbledon tennis championships until 2025

French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event

Robinsons has ended its sponsorship deal with the Wimbledon Championships, one of the longest-running brand associations in sport

UK-based Italian restaurant chain Prezzo has signed as the ‘Official Competition Restaurant Partner’ of the Lawn Tennis Association (LTA).

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.

Australian tennis player Nick Kyrgios has become the first athlete to join Evolve, the new agency owned by Japanese tennis star Naomi Osaka and her agent Stuart Duguid

Banking group HSBC has become the latest brand to sign up tennis star Emma Raducanu to an endorsement deal