Tennis
Kia extends Australian Open sponsorship
Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia
Chubb renews Tennis Australia sponsorship deal
Chubb has agreed a three-year renewal with Tennis Australia, the organiser of the Australian Open tennis Grand Slam
Tata Motors extends backing of South Asia’s sole ATP 250 event
Indian automotive manufacturer Tata Motors has agreed a one-year extension to its title sponsorship of the Tata Open Maharashtra, South Asia’s only ATP 250 men’s tennis tournament.
IMG retains Wimbledon media and sponsorship rights representation
IMG will continue to represent broadcast and sponsorship rights to the Wimbledon Championships after agreeing to an exclusive ‘long-term’ extension with the All England Lawn Tennis and Croquet Club (AE…
Lacoste signs sponsorship with Mutua Madrid Open
Apparel company Lacoste has announced a new three-year sponsorship deal with ATP and WTA Masters 1000 tennis tournament, the Mutua Madrid Open
EaseMyTrip to sponsor inaugural World Tennis League
Indian online travel company EaseMyTrip has agreed a deal to sponsor the inaugural edition of the World Tennis League, which will take place at Dubai’s Coca-Cola Arena this month.
Data Snapshot: Tennis 2022
Tennis sponsorships across the four Grand Slams and the ATP and WTA Tours reached a combined value of approximately $378m (€374.9m) in 2022, up a sizeable 12 per cent from the 2021 total of $338m and a strong indicator of the commercial recovery from the Covid-19 pandemic over the previous two years.
EXCLUSIVE: Barclays takes over Wimbledon umpire’s chair asset vacated by Robinsons
Barclays will see its logo feature on the umpire’s chair at the Wimbledon Championships as part of its record sponsorship signed with the All England Lawn Tennis & Croquet Club (AELTC).
Umpire chair branding key to Barclays’ record Wimbledon sponsorship
Bank replaces HSBC as banking sponsor
Deal is the biggest in AELTC’s portfolio
Significant uplift due to major court-side exposure
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FFT signs new sponsorship with Vista
The French Tennis Federation (FFT) has announced a three-year sponsorship with design and marketing company Vista
Barclays replaces HSBC as Wimbledon banking sponsor
The All England Lawn Tennis Club (AELTC) has announced a new multi-year sponsorship deal with UK bank Barclays
UniqFEED virtual advertising solution enables Pepperstone sponsorship of Paris Masters
ATP Media has approved software-based virtual advertising company UniqFEED to provide its virtual advertising services at the Rolex Paris Masters tennis tournament
Hertz signs sponsorship with Rolex Paris Masters
Car rental company Hertz has announced a new long-term sponsorship agreement with the Rolex Paris Masters tennis tournament
Pepperstone deal satisfies ATP’s appetite for a digitally-literate sponsor
Previous rankings title sponsor was FedEx
Tennis tour has secured significant increase in deal value
Complex category negotiation given tournament-level financial sponsors
AELTC recruits Al-Qassab as marketing and commercial director following Henderson exit
The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…
Gainbridge sponsorship chief: ‘You’re going to be hearing lots about us’
Bill Shelton, chief marketing officer for Group 1001, parent company to insurance brand Gainbridge, explains how the company leverages multiple sports properties to connect with clients
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
Gainbridge replaces BNP Paribas as Billie Jean King Cup title sponsor
The International Tennis Federation (ITF) has signed Gainbridge Insurance Agency as the new official title partner of the Billie Jean King Cup, the women’s World Cup of Tennis.