Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation
Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters. Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
The Bermuda Tourism Authority has signed as the exclusive tourism partner of the US Open tennis championship, starting this year
ABN Amro, title sponsor of the Rotterdam Open as the World Tennis Tournament, created a multi-faceted activation that turned 50,000 tennis balls destined for landfill into four products and a playground.
Uber Eats set out to grab the attention of the Australian Open audience with post-ad break spots that replicated the event so effectively that viewers thought they had returned to the tennis broadcast.
SportBusiness Sponsorship presents extensive research into partnerships at the four tennis Grand Slams – Wimbledon, Roland-Garros, the US Open and the Australian Open.
The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.
Insurance company Geico has agreed a multi-year extension to its sponsorship deal with World TeamTennis
The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.
IHG Hotels & Resorts has entered into a partnership with the United States Tennis Association (USTA) to sponsor the US Open grand slam tournament
French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament
The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year. T
French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties
Indian technology company Infosys has agreed a three-year deal with the French Tennis Federation to become the Digital Innovation Partner of Roland-Garros
Global currency expert Moneycorp has agreed a deal to sponsor Tie Break Tens, the short-form tennis series
Sports equipment manufacturer Head Penn has extended its Premier Sponsorship with the BNP Paribas Open, the largest ATP Tour and WTA combined two-week tennis event
British tennis player Andy Murray has launched a new kit partnership with premium British sportswear brand Castore
Florida-based multi-sport training and educational institution IMG Academy has agreed a deal to sponsor the International Tennis Federation’s new World Tennis Tour Junior Rankings.
Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.
Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.
French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.
Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.
The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton
Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership
Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam
The Association of Tennis Professionals (ATP) has entered into a five-year partnership with British sporting goods manufacturer Dunlop
The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla