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Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
ITF seals OFX partnership
Payments provider OFX has been signed up as the exclusive global foreign exchange partner of the International Tennis Federation
Shiseido signs on as title sponsor of WTA Finals
Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.
Halle Open secures Noventi as new title sponsor
The Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wimbledon Championships, has secured health care provider Noventi as a new title sponsor jus…
Rakuten takes over as title partner of Davis Cup
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Perrier refreshes historic Roland-Garros deal
French mineral water brand Perrier has agreed a four-year extension to its longstanding partnership with Roland-Garros, home of the French Open tennis grand slam
Oppo becomes first Chinese partner of Roland-Garros, Paris Masters
Chinese smartphone brand Oppo has signed a new Premium Partner deal with Roland-Garros and the Paris Masters.
Under the three-year deal, Oppo will sponsor the two competitions from 2019 to 2021.
ATP Finals to promote Canary Islands
Men’s tennis tour the ATP has agreed a two-year deal for its season-ending Finals with Canary Islands Tourism.
Bermuda signs tourism partnership with US Open
The Bermuda Tourism Authority has signed as the exclusive tourism partner of the US Open tennis championship, starting this year
5G Call & Shot of the Night – Oppo & the Fédération Française de Tennis
Chinese smartphone brand Oppo’s campaign around the 2020 French Open spanned online and on-site initiatives to promote the 5G Find X2 Pro handset, primarily targeting young adults.
Back in the Game – Emirates & the Fédération Française de Tennis
Official airline Emirates activated its rights around the delayed 2020 French Open to promote the fact that, post lockdown, its Dubai-Paris flights had restarted.
Patterns of Play – SAP & the WTA
In the second half of 2019, WTA official global partner SAP ran an activation showcasing how its technology supports the game via a virtual tennis presentation with animated infographics.
The Greatest Championships – IBM & the AELTC
Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.
Geico extends backing of World TeamTennis
Insurance company Geico has agreed a multi-year extension to its sponsorship deal with World TeamTennis
Wimbledon signs first Asian partnership with Chinese smartphone brand Oppo
The organiser of the Wimbledon tennis tournament has signed a new partnership with Chinese smartphone brand Oppo – its first ever with an Asian brand.
US Open signs up IHG as hotel partner
IHG Hotels & Resorts has entered into a partnership with the United States Tennis Association (USTA) to sponsor the US Open grand slam tournament
Madrid Open drives on with Europcar
French vehicle rental company Europcar has agreed a one-year extension to its partnership with the Madrid Open tennis tournament
Kosmos looks to digital replacement technology to raise Davis Cup sponsorship revenue
The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year.
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BNP Paribas to end title sponsorship of Davis Cup
French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties
Infosys adds French Open to Grand Slam tennis portfolio
Indian technology company Infosys has agreed a three-year deal with the French Tennis Federation to become the Digital Innovation Partner of Roland-Garros
Tie Break Tens teams up with Moneycorp
Global currency expert Moneycorp has agreed a deal to sponsor Tie Break Tens, the short-form tennis series
Head Penn extends premier deal with BNP Paribas Open
Sports equipment manufacturer Head Penn has extended its Premier Sponsorship with the BNP Paribas Open, the largest ATP Tour and WTA combined two-week tennis event
Andy Murray launches Castore kit partnership in five-year-plus deal
British tennis player Andy Murray has launched a new kit partnership with premium British sportswear brand Castore
IMG Academy backs ITF’s junior tennis overhaul
Florida-based multi-sport training and educational institution IMG Academy has agreed a deal to sponsor the International Tennis Federation’s new World Tennis Tour Junior Rankings.
Santander teams up with Rio Open
Spanish banking group Santander has agreed a sponsorship deal with men’s tennis tournament the Rio Open.
Lexus backs Davis Cup Finals
Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.
Lacoste commits to new-look Miami Open
French apparel brand Lacoste has agreed a five-year extension to its partnership with the Miami Open tennis tournament
Rolex extends commitment to Davis Cup
Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament
Porsche extends backing of WTA
German automotive company Porsche has renewed its global partnership with the Women’s Tennis Association (WTA).
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
WTA signs new global partnership with Moroccanoil
The Women’s Tennis Association has signed a new global partnership with oil-infused beauty brand Moroccanoil.
Copagaz deal takes Rio Open portfolio beyond 30 sponsors
Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.
Louis Vuitton’s Davis Cup deal gets Kosmos era started
The revamped Davis Cup has reached a four-year Official Trophy Partner agreement with French fashion brand Louis Vuitton
Hyundai joins Perth arena Founding Partners
Korean car brand Hyundai has become the first automotive sponsor of the RAC Arena sports and entertainment venue in Perth, Western Australia, in a multi-year partnership
Nine buoyed by sponsorship response for Australian Open debut
Australian commercial broadcaster Nine has pointed to a new strategic approach as the reason behind an oversubscribed offering for sponsorship of its coverage of the Australian Open tennis grand slam
Dunlop unveiled as official ball of ATP Tour
The Association of Tennis Professionals (ATP) has entered into a five-year partnership with British sporting goods manufacturer Dunlop
Australian Open extends partnership with Italy’s Barilla
The Australian Open tennis Grand Slam has extended its partnership with Italian pasta brand Barilla