Tennis

Tennis

The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus
Tennis

Brand exposure is a significant aspect of Chinese domestic appliances company Haier’s sponsorship strategy, but it cannot come at the expense of its premium positioning.
Tennis

Chinese home appliances brand Haier is targeting premium sports audiences through two separate tennis sponsorship agreements with the ATP Tour and the French Tennis Federation (FFT). Faaez Samadi reports.
Tennis

Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Tennis

Beer brand Estrella Damm has agreed a five-year extension to its sponsorship deal with the Madrid Open, a top-tier ATP Masters 1000 and WTA 1000 event on the men’s and women’s tennis tours.
Tennis

The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Longi Green Energy Technology
Tennis

The Professional Tennis Players Association (PTPA) has announced that CSM Sport & Entertainment will be the official partnership development agency for the PTPA and its for-profit Winners Alliance, focusing…
Tennis

The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Tennis

On, the Swiss sportswear and equipment brand backed by tennis legend Roger Federer, has further expanded its presence in the sport by signing up world No.1 Iga Świątek as its first female brand ambassador.
Tennis

Kia’s decision to extend as ‘Major Partner’ of the Australian Open in January has made the relationship one of the longest running deals in Australian sports sponsorship. Faaez Samadi reports.
Tennis

The Women's Tennis Association (WTA) has announced a new multi-year global sponsorship deal with US bank Morgan Stanley. 'Global Partner' is the second tier of WTA sponsorship below 'Title Partner'
Tennis

The Association of Tennis Professionals (ATP) has made the reduction of plastic waste a core focus of its sponsorship agreement with Austrian hydration company Waterdrop. Faaez Samadi reports.
Tennis

The ATP Tour has agreed a multi-year sponsorship deal with Austrian hydration brand Waterdrop that will see the company become its Official Hydration Partner, starting this year
Tennis

Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
Tennis

Kosmos Tennis, a subsidiary of the Kosmos investment group, claims to have taken its case to the Court of Arbitration for Sport in Lausanne following the termination of its 25-year agreement with the International…
Tennis

Tennis Australia has agreed a five-year extension to its sponsorship deal with Dunlop for the Australian Open despite criticism over the sporting goods manufacturer’s products at the ongoing edition o…
Tennis

Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Tennis

The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox