Tennis
Features
LTA agrees reduced value deal with Aegon, expands second tier to make up ground
The UK’s Lawn Tennis Association agreed a reduced-value renewal with its top sponsor Aegon last month, as the life insurance and pensions brand acquired a smaller package of rights for the 2014 to 2017 c…
Aegon switches focus but will remain a tennis brand
Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.
From Paris to Beijing: Peugeot, Lacoste and Longines celebrate Roland-Garros in China
French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).
Roland Garros sponsorship revenues to net over €50m
Deals with information technology company IBM, Dubai-based airline Emirates and credit card company MasterCard will round off sponsorship sales for the 2013 tennis French Open, taking total sponsorship…
Jon Levine, vice president global experiential marketing, Xerox
Sports Sponsorship Insider speaks to Xerox about the company’s renewed sponsorship strategy which resulted in a three-year global partnership with the Women’s Tennis Association (WTA).
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WTA offers alternative Lead Partner model
The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…
Australian Open seeks regional sponsors
TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…
Tae-Hyun Oh, executive vice president and COO, Kia Motors Corp
Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…
Roger Duthie, global head of sponsorship, Emirates
Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…
Emirates aids ATP sponsor recovery
THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.
Allaster steps up to break WTA Championships deadlock
THE SEASON-ENDING WOMEN’S Tennis Association (WTA) Championships will carry the name of BNP Paribas and its Turkish partner Türk Ekonomi Bankasý (TEB) for the next three years after a co-sponsorship dea…