Tennis

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited Sponsor’s indu...

Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.

The Association of Tennis Professionals, which operates the top men’s tennis tour, has extended a partnership with technology company Infosys.

French clothing company Lacoste has renewed its partnership with the French Open grand slam tennis tournament.

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.

Tie Break Tens, the short-form tennis series, has entered into a partnership with cryptocurrency portal Coinschedule.

German sportswear manufacturer Adidas has agreed a partnership with the Lawn Tennis Association, through which it will supply clothing and footwear for British players.

The Women’s Tennis Association has entered into a partnership with noninvasive monitoring technologies company Masimo.

Cereal and protein bar brand Nature Valley has agreed a deal to title sponsor three events organised by the Lawn Tennis Association, the sport’s governing body in the UK.