Tennis

Features

Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

Deals with information technology company IBM, Dubai-based airline Emirates and credit card company MasterCard will round off sponsorship sales for the 2013 tennis French Open, taking total sponsorship…

Sports Sponsorship Insider speaks to Xerox about the company’s renewed sponsorship strategy which resulted in a three-year global partnership with the Women’s Tennis Association (WTA). S

The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…

TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…

Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…

Dubai-based airline Emirates was announced as Formula One (F1)’s latest global partner this week and Sports Sponsorship Insider caught up with Roger Duthie, Emirates’ head of global sponsorship, days bef…

THE ATP WORLD TOUR, the men’s professional tennis tour, secured a small increase in the value of its official airline sponsorship rights in a deal with Emirates agreed in December.

THE SEASON-ENDING WOMEN’S Tennis Association (WTA) Championships will carry the name of BNP Paribas and its Turkish partner Türk Ekonomi Bankasý (TEB) for the next three years after a co-sponsorship dea…