Tennis
Stella Artois wins new customers from Wimbledon hospitality
American Express signs on as sponsors commit to Wimbledon
Mineral water brand Evian, banking group HSBC, Lanson Champagne and beer brand Stella Artois have renewed partnerships with Wimbledon, while payment services brand American Express has signed on as a new sponsor of the grand slam tennis tournament.
ATP extends Infosys partnership
The Association of Tennis Professionals, which operates the top men’s tennis tour, has extended a partnership with technology company Infosys.
Lacoste extends long-running French Open partnership
French clothing company Lacoste has renewed its partnership with the French Open grand slam tennis tournament.
Dubai Duty Free extends as top-tier WTA partner
Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.
Lavazza retains French Open in grand slam set
Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.
Tie Break Tens secures cryptocurrency partner
Tie Break Tens, the short-form tennis series, has entered into a partnership with cryptocurrency portal Coinschedule.
Adidas backs Lawn Tennis Association
German sportswear manufacturer Adidas has agreed a partnership with the Lawn Tennis Association, through which it will supply clothing and footwear for British players.
WTA teams up with Masimo
The Women’s Tennis Association has entered into a partnership with noninvasive monitoring technologies company Masimo.
Nature Valley title sponsors LTA’s major events
Cereal and protein bar brand Nature Valley has agreed a deal to title sponsor three events organised by the Lawn Tennis Association, the sport’s governing body in the UK.
