Tennis

Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.

The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.

Insurance company Generali Group Austria has returned as the main and title sponsor of the 2015 edition of the country’s ATP World Tour men’s tennis tournament in Kitzbühel.

German automotive manufacturer Volkswagen has enhanced its presence at Australian tennis events by becoming the official vehicle partner of the Hopman Cup national team tournament.

Australian government-owned organisation the Transport Accident Commission (TAC) is to become a partner of a new initiative that will take place at the 2015 Australian Open grand slam tennis tournament.

US pharmaceuticals company Mylan has extended its title sponsorship of the World TeamTennis event through to 2017.

International Premier Tennis League franchise Singapore Slammers has entered into a partnership with Indian logistics company Avvashya Group.

Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.

Qatar Airways has signed up as a presenting sponsor of the inaugural International Premier Tennis League (IPTL), which will begin tomorrow (Friday)

Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.

International Premier League Tennis (IPTL) received a multi-million dollar sum from regional soft drinks group Coca-Cola India for the title sponsorship rights to the inaugural team tennis series with just weeks to spare before its launch on November 28.

Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.

French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.

The Association of Tennis Professionals has announced a strategic partnership with social networking platform Vixlet.

Automotive manufacturer Audi has agreed a three-year deal to become a premier sponsor of the Association of Tennis Professionals and Women’s Tennis Association BNP Paribas Open tournament.

Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).