Tennis
ATP seals Skins tie-up
The Association of Tennis Professionals has agreed a partnership with compression garment manufacturer Skins.
ABN Amro: New direction on sponsorship strategy
Dutch bank ABN Amro has undergone a major change in sponsorship strategy since Sports Sponsorship Insider last spoke to the brand in February 2014.
NEC extends with Wheelchair Tennis Masters
Japanese IT services company NEC has opted to extend its title sponsorship of the International Tennis Federation’s Wheelchair Tennis Masters tournament.
Memphis Open secures presenting partner
The Memphis Open men’s tennis tournament has agreed a three-year deal to make locally based residential and commercial services company ServiceMaster its presenting partner.
LTA serves up Quorn partnership
Meat-free food brand Quorn has entered into a partnership with the Lawn Tennis Association, the governing body of tennis in the UK.
LTA collects Europcar tie-up
Vehicle hire company Europcar has reached a three-year deal to become an official supplier to the Lawn Tennis Association, the governing body for tennis in the UK.
Chennai Open serves up sponsor deals
The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.
Generali Group returns as Kitzbühel tennis event title sponsor
Insurance company Generali Group Austria has returned as the main and title sponsor of the 2015 edition of the country’s ATP World Tour men’s tennis tournament in Kitzbühel.
Volkswagen bolsters tennis ties with Hopman Cup deal
German automotive manufacturer Volkswagen has enhanced its presence at Australian tennis events by becoming the official vehicle partner of the Hopman Cup national team tournament.
Australian Open secures partner for new initiative
Australian government-owned organisation the Transport Accident Commission (TAC) is to become a partner of a new initiative that will take place at the 2015 Australian Open grand slam tennis tournament.
Mylan commits to World TeamTennis
US pharmaceuticals company Mylan has extended its title sponsorship of the World TeamTennis event through to 2017.
IPTL Singapore franchise delivers new partnership
International Premier Tennis League franchise Singapore Slammers has entered into a partnership with Indian logistics company Avvashya Group.
FedEx delivers IPTL partnership
Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.
Qatar Airways links up with IPTL
Federer backer Credit Suisse to support Tennis Australia initiative
Financial services company Credit Suisse has signed up as title sponsor for a new Tennis Australia event that will be staged on January 12 in Sydney to showcase the governing body’s shorter format of the sport.
Coca-Cola deal is highlight of IPTL rights market
International Premier League Tennis (IPTL) received a multi-million dollar sum from regional soft drinks group Coca-Cola India for the title sponsorship rights to the inaugural team tennis series with just weeks to spare before its launch on November 28.
DBS holds court with IPTL’s Singapore Slammers
Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.
Lacoste gains retail presence under Miami Open deal
French sportswear and fashion brand Lacoste has agreed a five-year deal to become an official partner of the Miami Open tennis tournament from 2015 to 2019.