Tennis

Television and refrigeration manufacturer Hisense has become an official sponsor of the Australian Open tennis event and its associated tournaments series.

British tennis’ governing body the Lawn Tennis Association has announced a four-year extension to its partnership with UK mineral water brand Highland Spring.

Sponsorship revenue from the ATP World Tour Finals will rise to around £15m (€18m/$24m) this year, comprising around 25 per cent of the Association of Tennis Professionals’ total sponsorship income in 2013.

British tennis’ governing body, the Lawn Tennis Association, has announced a four-year extension to its partnership with tennis equipment brand Babolat.

Mercedes-Benz has struck a deal to become a platinum sponsor of the ATP World Tour Finals season-ending men’s tennis tournament.

British tennis’ governing body, the Lawn Tennis Association, has announced an enhanced four-year extension to its commercial partnership with sportswear giant Nike.

The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.

Korean automobile manufacturer Kia Motors has extended its role as the main sponsor of the Australian Open tennis tournament through to 2018.

The Association of Tennis Professionals and sports medicine company Proseries have announced a two-year partnership to make Proseries Ice Wraps the official ice wraps of the ATP World Tour through 2015.

The Women’s Tennis Association (WTA) has signed a $2m (€1.5m)-per-year deal with software company SAP to become to a Global Premier Partner from 2013 to 2016.

It has been yet another excellent sporting summer and an excellent summer for sports sponsorship. This month's Insider brings you seven of the top sponsorship stories from August

US cable television and telecommunications operator Time Warner Cable has agreed a multi-year sponsorship deal for the US Open with the US Tennis Association.

The Women’s Tennis Association (WTA) has unveiled a global sponsorship deal with enterprise application software company SAP.

Online ticket exchange StubHub has reached a sponsorship agreement with Canadian tennis tournament the Rogers Cup.

It’s amazing what $10m will and won’t get you these days. T

The UK’s Lawn Tennis Association agreed a reduced-value renewal with its top sponsor Aegon last month, as the life insurance and pensions brand acquired a smaller package of rights for the 2014 to 2017 c…

Pensions and insurance company Aegon dropped the youth participation element of its Lawn Tennis Association sponsorship to focus on potential customers, but remains committed to sponsoring tennis.