![(GILLES MARTIN-RAGET/AFP via Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/12/GettyImages-1231759408.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Cupra, the Spanish car brand, has made its first move into the sport of sailing, signing up as a Global Partner of the America's Cup for the 37th edition of the blue riband race in Barcelona.
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