Eir Sport steps up Pro14 backing with sponsorship deal

Irish pay-television broadcaster Eir Sport has agreed a deal to become the match official sponsor of the Pro14 rugby union competition for the 2018-19 season.

As part of the deal, Eir Sport’s logo will appear on the front of jerseys, shorts and tracksuits worn by match officials.

Eir Sport’s branding will also feature on the bibs of the team medical staff, water carriers, ball boys, competition photographers and television crews.

Martin Anayi, chief executive of Pro14 Rugby, said: “This sponsorship has allowed us to invest record amounts in our match officials which will make a significant impact in the Guinness Pro14 over the next three seasons.”

The deal extends Eir Sport’s backing of the Pro14, which is contested by teams from Ireland, Italy, Scotland, South Africa and Wales. In May, Eir Sport agreed a deal to become the new home of the competition in Ireland, signing a three-year rights deal covering the 2018-19 to 2020-21 seasons.

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.