Rugby
Tudor: Sponsorships highlight ‘Born to Dare’ identity
Rolex-owned luxury watch brand Tudor has added sponsorship of World Rugby to its deals with the New Zealand All Blacks and high-profile sporting and celebrity ambassadors to build a brand identity distinct from its parent company.
Rugby Africa engages APO Group to drive sport’s development
APO Group, a media relations consultancy which operates in Africa and the Middle East, has agreed a multi-year partnership with Rugby Africa, the continent’s governing body of rugby union.
Rugby Canada brokers extension with shirt sponsor
The Rugby Canada national governing body has renewed its sponsorship deal with global equity, foreign exchange and precious metals broker Velocity Trade.
Gilbert extends World Rugby partnership
World Rugby, the global governing body for rugby union, has extended its partnership with sports equipment manufacturer Gilbert.
Zebre Rugby secures kit sponsor
Italian Pro14 rugby union club Zebre Rugby has agreed a shirt sponsorship deal with industrial weighing and batching company Laumas Elettronica.
Powerade partners with Rugby League World Cup
Isotonic drinks brand Powerade has agreed a deal to become an official partner of the 2017 Rugby League World Cup.
Munster secures exclusive airport partner
Shannon Airport in Ireland has entered into a partnership with Irish Pro14 rugby union club Munster.
Pro14 signs up Macron as match official kit partner
Italian sportswear manufacturer Macron has entered into a partnership with the Pro14 Championship, the European rugby union club competition.
Virgin Atlantic signs up with Premiership
UK airline Virgin Atlantic has agreed a partnership with the English Premiership top-tier club rugby union competition.
Ladbrokes to remain title sponsor of rugby league’s Challenge Cup
Bookmaker Ladbrokes has agreed to extend its title sponsorship of English rugby league knockout club competition, the Challenge Cup.
London Irish extends with principal sponsor
Recycling solutions company Powerday has opted to extend its sponsorship deal with English Premiership rugby union club London Irish.
Gilbert renews ball deal with Women’s Rugby World Cup
Sports equipment manufacturer Gilbert has extended a long-running partnership with the Women’s Rugby World Cup.
IRFU, Connacht sign kit sponsors
Construction consultancy Blackrock PM has agreed a deal to sponsor Ireland’s men’s rugby sevens team, while Irish Pro12 club Connacht has upgraded its partnership with Brooks Group, a timber and building merchant.
Scottish Rugby extends with Crabbie’s
Alcoholic ginger beer brand Crabbie’s has extended its sponsorship deal with Scottish Rugby, the country’s governing body of rugby union.