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HOP!: Awareness and association through rugby key to rapid growth
French regional airline HOP! is using sponsorship of French Top 14 rugby union teams to increase its brand awareness across the country and create strong association with rugby values.
2017 European Football Sponsorship Report
Sports Sponsorship Insider has undertaken research into 285 properties and 3,390 different brands across the top leagues and competitions in European football
Winter sports sponsorship report, 2018
Sports Sponsorship Insider has undertaken research into 80 properties and 690 different brands across the Winter Olympic Games and winter sports.