Rugby Union
La Reinvention – Renault and FFR
In July 2022 automotive giant Renault activated its sponsorship of the Fédération Française de Rugby (FFR) with a multi-channel sporting reinvention campaign that celebrated the brand’s support for the …
Rugby Australia extends Taylors Wines tie-up
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Asia Rugby strikes long-term deal with marketing agency Redstrike
Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike.
The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.
Irish Rugby Football Union adds Ballygowan as sponsor
The Irish Rugby Football Union (IRFU) has announced a new four-year sponsorship with Britvic Ireland-owned water brand Ballygowan
Safe Training Jersey – GMF and FFR
A design-led, safety-focused activation from Fédération Française de Rugby (FFR) partner GMF Paris in 2021 saw the insurance company create a campaign which demonstrated its mantra that if ‘insurance mean…
Sage expands sports sponsorship portfolio with Six Nations deal
Six Nations Rugby has announced a new sponsorship with payroll software company Sage
EXCLUSIVE: World Rugby revamps commercial strategy in centralised rights play
World Rugby will embark on a radical change in commercial strategy after the 2023 Rugby World Cup in France in a bid to attract new fans and generate more revenue
Women’s Rugby World Cup sponsors get behind growing the women’s game
The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue
World Rugby committed to unbundling sponsorship rights from the men’s game
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RFU strikes Pozitive Energy sponsorship
England’s Rugby Football Union (RFU) has secured an agreement with B2B energy supplier Pozitive Energy.
The long-term contract began at the start of September.
Nike returns to the Springboks, replacing Asics in new kit deal
SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023
WRU lands Vodafone as principal sponsor of women’s team
The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls
Rugby Australia reunites with RM Williams in new sponsorship deal
Rugby Australia has announced a new sponsorship agreement with RM Williams, bringing the local footwear and clothing brand back into its stable
OFX links up with URC in new sponsorship
International foreign exchange company OFX has launched a new sponsorship deal with the United Rugby Championship (URC)
URC and EPCR link up again for Qatar Airways sponsorship
The United Rugby Championship (URC) and European Professional Club Rugby (EPCR) have once again bundled their commercial rights, this time via a sponsorship agreement with Qatar Airways
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere
Actual steps up Stade Toulousain support with sleeve sponsorship
French Top 14 rugby union club Stade Toulousain has agreed a two-season extension to its sponsorship deal with employment agency Actual.
Ineos joins women’s Rugby World Cup portfolio as official sponsor
Chemicals multinational Ineos has signed as an official sponsor of the 2021 Rugby World Cup, the women’s edition of the global rugby union showcase that was postponed because of the Covid-19 pandemic.
IC Markets becomes latest Rugby World Cup Sevens global sponsor
World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month