Rugby Union

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Rugby Union
General Insurance

QBE, the Australian Securities Exchange-listed insurance underwriter, is sponsoring the QBE Autumn Internationals as part of a deal with the Rugby Football Union, which ends in August 2016.

Rugby Union
Soft Drinks

Gatorade, the PepsiCo-owned sport drink brand, has seen exposure at the 2013 Rugby League World Cup surpass its own expectations, with UK viewing figures for tournament games outranking its own interests in the Premier League.

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Beer

Hans Erik Tuijt, global manager, Heineken Activation, has told Sports Sponsorship Insider of his hope that European clubs and rugby unions will come to a consensus on the future of the Heineken Cup that will prevent an Anglo-French breakaway competition.

Rugby Union
Banking

SportBusiness sister publication Sport Sponsorship Insider, asked Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.

Rugby Union
General Insurance

Insurance company Aviva said this month that its title sponsorship of English rugby union’s Premiership was helping to drive its B2B and consumer businesses, among other benefits, as it paid a 20-per-cent f…
Rugby Union
Banking

Sports Sponsorship Insider asks Giles Morgan, group head of sponsorship, HSBC, about the tough marketing decisions ahead for the international banking group
Rugby Union
Banking

Sports Sponsorship Insider asks Bruce Cook, Head of RBS Group Sponsorship about the renewal of the RBS 6 Nations title sponsorship and the bank’s sports marketing plans for the future.
Rugby Union
Banking

THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.
Rugby Union
General Insurance

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…
Rugby Union
Automobile Manufacturing

THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
Rugby Union
Sporting Apparel

INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14