NFL
NFL ‘taking Super Bowl halftime sponsorship rights to market’
The National Football League is reportedly planning to take future sponsorship rights to the Super Bowl halftime show to the open market, with Pepsi's entitlement deal poised to end in 2022
49ers secure multiyear Acronis partnership
The National Football League's San Francisco 49ers have gained a commercial boost by securing a multiyear deal with Swiss cyber protection company Acronis
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
Dolphins partner with Mexican fintech company Broxel
Deal to advance cashless efforts at Hard Rock Stadium
Jets and Ravens continue NFL sports betting sponsorship drive
National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio
Cowboys, Molson Coors ink major sponsorship extension
Prominent NFL team to take its Miller Lite relationship into a fourth decade
Cinch replaces Subway as presenting sponsor of NFL London Games
The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games
NFL finalizes agreements with four approved US sportsbooks
Operators gain rights to purchase in-game commercial inventory
San Francisco 49ers unveil Supporters Club, Clorox partnership
The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club
San Francisco 49ers bring in Stash as personal investing partner
The National Football League's San Francisco 49ers have unveiled a multiyear partnership with financial technology company Stash, which has been designated the team's personal investing sponsor
DraftKings bring in Ravens as latest NFL team partner
The National Football League's Baltimore Ravens have secured a partnership with DraftKings, which has been designated the official daily fantasy sports partner and an official sports betting and free-to-play…
Unibet expands NFL presence with Steelers partnership
Unibet has expanded its presence in the National Football League by striking an official sportsbook partnership with the Pittsburgh Steelers
Giorgio Armani enters NFL landscape with Chargers partnership
Italian luxury fashion brand Giorgio Armani has secured an agreement with the Los Angeles Chargers, representing the company's first partnership with a National Football League team
Caesars, Saints on brink of finalizing $138m Superdome naming rights deal
United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2
Nassib has top-selling NFL jersey after coming out as gay
Las Vegas Raiders defensive end Carl Nassib has had the top-selling jersey on the National Football League's e-commerce partner Fanatics since becoming the first active NFL player to come out as gay
Vistaprint named Washington Football Team’s official design partner
The National Football League's Washington Football Team has announced a multi-faceted, multiyear partnership with e-commerce marketing company Vistaprint, which has been designated the team's official…
Brady, Mahomes to grace cover of “Madden NFL 22”
Super Bowl LV rivals reunite as lead marketing figures for iconic video game
NBCUniversal ‘seeks’ record $6m for Super Bowl LVI ad slot
NBCUniversal is reportedly seeking a record $6m for a 30-second advertising slot for Super Bowl LVI, which is scheduled to be held on February 13, 2022, at SoFi Stadium in Los Angeles