NFL
NFL unveils Diageo as first sponsor in spirits category
The National Football League has signed Diageo, the world's largest distiller, as an official spirits sponsor, a move arriving four years after lifting a ban on liquor advertising within the league
Koloa Rum strikes partnership with Raiders, Allegiant Stadium
The Koloa Rum Company has secured a partnership with the Las Vegas Raiders and Allegiant Stadium, securing the designation as the official ultra-premium rum of the National Football League team.
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Heineken brings in Miami Dolphins as its first NFL team partner
Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.
Wynn Resorts becomes 12th founding partner of Allegiant Stadium
Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.
Giants, Grayscale secure first NFL team cryptocurrency partnership
Cryptocurrency asset manager Grayscale Investment has become the first bitcoin-focused company to officially partner with a National Football League team following an agreement with the New York Giants.
49ers unveil extensive marketing campaign to celebrate 75th anniversary
The National Football League's San Francisco 49ers have unveiled a yearlong marketing campaign to celebrate the team's 75th anniversary
NFL signs Valspar as UK sponsor in CSM-brokered deal
The National Football League has signed up paint brand Valspar as a regional sponsor in the UK, in a deal brokered by the CSM Sport & Entertainment agency
NFL, Disney unveil co-branded Junk Food Clothing apparel line
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.
LA Rams, Rocket Mortgage leverage partnership for NFL Draft
The National Football League's Los Angeles Rams have leveraged their partnership with leading mortgage lender Rocket Mortgage to create the officially-named Rocket Mortgage Draft House for next week's…
NFL brings in Cisco as official technology partner
The National Football League has announced a multiyear partnership with USÂ global technology company Cisco, which has been designated an official technology partner of the NFL.
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
Bills complete naming rights deal for Highmark Stadium
Local health insurer to market new corporate identity with NFL venue pact
Caesars poised to land Saints’ Superdome naming rights in $200m deal
US gaming giant Caesars Entertainment is reportedly poised to secure the naming rights to the New Orleans Saints' Superdome in a $200m, 20-year deal
Chiefs strike field naming rights deal with GEHA
Insurer expands its tie to NFL team in decade-long venue pact
WFT to unveil new team identity next year
NFL franchise solidifies intended timetable for rebranding process
Washington Football Team hires Code and Theory for rebranding process
The National Football League's Washington Football Team has appointed creative agency Code and Theory to assist with the organization's ongoing rebranding process.
Buccaneers strike multiyear partnership with Little Caesars
The National Football League's Tampa Bay Buccaneers have struck a multiyear partnership with Little Caesars, which has been designated the official pizza of the team and Raymond James Stadium