NBCUniversal is reportedly seeking a record $6m for a 30-second advertising slot for Super Bowl LVI, which is scheduled to be held on February 13, 2022, at SoFi Stadium in Los Angeles.
According to Variety, NBC is also telling potential sponsors they may have to buy an equal amount of ad inventory during the Beijing Winter Olympics, which is also being held next February, to guarantee prominent placement in its telecast of the National Football League showpiece game.
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