Multiple Sports

Multiple Sports

The Dentsu Sports International agency has announced the launch of Dentsu Sports Analytics, a new division that will be led by Glenn Lovett as global managing director
Multiple Sports

Digital signage technology firm Supponor and media services company Telstra Broadcast Services (TBS) are to make their virtual advertising solution accessible to rights-holders in international markets…
Multiple Sports

The Interregional Sports Group (ISG) generated a gross profit of £18.
Multiple Sports

Global sports marketing agency Right Formula has opened its first office in the US in New York City and hired Ashlee Huffman to lead it
Multiple Sports

Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92b
Multiple Sports

US sports and entertainment consulting firm Elevate Sports Ventures has formed a full-service creative division following the acquisition of brand strategy and experiential design studio Slate Shepherd
Multiple Sports

German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.
Multiple Sports

Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.
Multiple Sports

Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic…
Multiple Sports

Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
Multiple Sports

Sports and entertainment group Endeavor, owner of the IMG and WME agencies, has posted increased revenue of $5.27bn (€4.9
Multiple Sports

French energy company EDF has retained the Sportfive agency to support the firm in its sports sponsorship strategy
Multiple Sports

US financial services company Ally has agreed a multi-year marketing deal with the Walt Disney Company focusing on the Atlantic Coast Conference (ACC) college sports organisation that is designed to advance…
Multiple Sports

Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Multiple Sports

Last week the UK High Court of Justice found that virtual advertising firm Supponor infringed the patent of its rival Aim Sport. Ben Cronin examines the repercussions of the decision and asks if the company’s clients can also be held liable for damages
Multiple Sports

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
Multiple Sports

CAA Sports, the sports division of Creative Artists Agency (CAA), has promoted Matthew O’Donohoe to the newly created position of president of CAA Sports International.
Multiple Sports

SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular