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Study: European sports sponsorship market grows to record €20.7bn

Spotify Camp Nou during the friendly match between FC Barcelona and Pumas (Photo by David S. Bustamante/Soccrates/Getty Images)

Research from the European Sponsorship Association and Nielsen Sports has found that the total value of Europe’s sponsorship market increased by 4.3 per cent over the past year from €27.85bn ($29.92bn) to €29.05bn, with the sports sector achieving a record high of €20.69bn.

The total volume remained more than €1bn lower than pre-pandemic levels in 2018 and 2019. A record of €30.69bn was measured in 2019.

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