Motorsport
Heineken AR Cheers – Heineken & Formula One
Heineken, the official beer of F1, leveraged the 2019 Singapore Grand Prix through an augmented reality game that offered fans the change to win race and pre-race party tickets.
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Champion signs World RX deal, Toyota takes leading role with WRC esports
The World Rallycross Championship has named Champion Lubricants as its Official Lubricant Partner for the forthcoming 2020 season and in 2021
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Round-Up: NZ NBL’s streaming service, Singapore GP preparations start, McLaren cuts, and more
New Zealand's National Basketball League has launched a direct-to-consumer global streaming service that will allow viewers outside of the country to pay to watch coverage of the competition
#Car2Can – Busch & Stewart-Haas Racing/Nascar
Busch celebrated its 40-year presence at the Daytona 500 in February 2019 by turning Stewart-Haas Racing’s 2018 No. 4 car into 40 limited-edition cans.
Round-Up: Singapore GP questions, AFL training starts, Taiwan admits more fans, and more
The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
1920 Worldwide wins sponsorship development role with Williams F1
Formula 1 team Williams Racing has appointed London-based sport and entertainment agency 1920 Worldwide to help develop and sell its new commercial programme
WRC agrees deal with esports hardware company Fanatec
Simulated racing hardware brand Fanatec has signed as an Official Partner of the World Rally Championship’s esports activities.
BTCC extends long-term association with Autocar
The British Touring Car Championship (BTCC) has extended its association with automotive magazine, Autocar.
The deal will now run through the 2022 BTCC season, building on a link-up which began in 2014
Nascar driver Larson suspended, loses three sponsors for racial slur during virtual race
Nascar driver Kyle Larson has been suspended without pay by his team Chip Ganassi Racing, among a series of punishments, for using a racial slur on a live stream during a virtual race over the weekend
MotoGP’s central sponsors stay loyal amid disrupted 2020 season
Motorcycling series MotoGP is depending on the loyalty of its sponsors and the added value of its esports proposition to help it through the Covid-19 crisis
Aramco pays upwards of $40m per year to join F1 top tier
Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Right Formula’s Fenwick: Smart and paid digital campaigns offer cut through in Covid-19 crisis
Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.
Infront continues to sign up MXGP sponsors amid Covid-19 crisis
A number of sponsors have recently agreed to support the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP) and since the rebrand of the series’ promoter from Youthstream to …