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Right Formula’s Fenwick: Smart and paid digital campaigns offer cut through in Covid-19 crisis

Photo: Right Formula

Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.

Robin Fenwick, founder and chief executive of sports consultancy, Right Formula, told SportBusiness: “Over the past few years, brands invested in sports and entertainment partnerships have naturally gravitated towards digital marketing regardless of the economic environment.”

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