Motorsport

Motorsport
Telecoms

Around the 2019 Indy 500, Verizon leveraged its IndyCar assets to showcase its 5G Ultra-Wideband through a month-long campaign.
Motorsport

Racing deal follows recent pact with MLB
Motorsport

Formula 1 today (Thursday) announced that Murray Barnett will step down from his role as director of sponsorship and commercial partnerships to “pursue wider commercial opportunities”.
Motorsport

Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
Motorsport

The Casio Computer brand has renewed its official partnership with the Formula 1 team Scuderia AlphaTauri, formerly known as Scuderia Toro Rosso
Motorsport

Austrian water technology specialist, BWT – Best Water Technology – has upgraded its principal sponsor deal with Racing Point F1 to a full title sponsorship.
Motorsport

The Toro Rosso Formula 1 team, the junior outfit of Red Bull Racing, has formally completed its rebrand, becoming Scuderia AlphaTauri
Motorsport
Beer

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.
Motorsport

Electric car brand BMW i has extended it official vehicle partner deal with the Formula E Championship. The deal, likely to be an uplift on the €6m ($6.5
Motorsport

US stock car racing series Nascar has announced a multi-year partnership with telco Verizon, designed in large part to improve the fan experience at its racetracks
Motorsport

The new McLaren Racing car for the 2020 Formula 1 season has revealed the next iteration of “dynamic branding” associated with the team’s extended and expanded deal with new principal partner British Ameri…
Motorsport

British petrochemicals company Ineos has built on existing ties with Formula 1 team Mercedes by signing on as a principal partner, with team principal and chief executive Toto Wolff using today’s (Monday’s) ann…
Motorsport

US stock car racing series Nascar has signed casino operator Penn National Gaming as its first authorized sports betting partner as part of a multi-faceted, multi-year deal
Motorsport

London-based sports marketing agency CSM has been appointed to play a major role in a new joint venture between Bahrain Mumtalakat Holding Company, the sovereign wealth fund of the Kingdom of Bahrain, …
Motorsport

British chemicals group Ineos plans to become a major sponsor of the Mercedes Formula 1 team, adding to its growing portfolio of sports interests
Motorsport

McLaren Racing and German aviation services company FAI Aviation Group have signed a multi-year sponsorship agreement starting in the 2020 Formula 1 season
Motorsport

Japanese technology company Teijin Group has agreed a multi-year sponsorship with Formula E team Envision Virgin Racing which will support the team’s participation in the all-electric racing car series.
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…