The Sauber Formula 1 team has extended its deal with title sponsor, Alfa Romeo

Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…

Dorna Sports has added blockchain technology company as a sponsor of the MotoGP World Championship. The three-year deal places Bitci

WRC Promoter, the commercial arm of the FIA World Rally Championship, has been awarded the commercial rights to promote the FIA European Rally Championship as part of a multi-year agreement that begins…

American stock car racing series Nascar has secured a multiyear partnership with United Rentals, which has been designated the organization's official rental equipment partner

Electric motor racing series Formula E has expanded its association with its title sponsor, digital technology company ABB

Nascar has expanded its long-standing relationship with esports partner iRacing, which has now been designated the US stock car racing series' official simulation partner.

Cryptocurrency platform has today (Tuesday) broadened its presence in Formula 1 by signing up as the seventh top-tier global partner of the motor-racing championship

In February 2020, beer brand Busch leveraged its sponsorship of Kevin Harvick’s No 4 Stewart-Haas Racing car at the Daytona 500 through a real-time Twitter sweepstakes.

Sports entertainment property Nitro Circus is expanding on the success of last year’s Pit Bike Championships with the creation of the Nitro Circus Pit Bike Triple Crown, which has secured a linear broadcast d…

W Series, the all-female motorsport competition, has introduced a team system for its second season with new car liveries introduced and team sponsors signed up in what has been described as an “innovative s…

Unibet, the Kindred Group’s online gaming brand, has unveiled a partnership with Nascar team Stewart-Haas Racing and driver Kevin Harvick to further grow its presence in the United States, specifically in…

Nascar has taken a major step to embrace the cannabidiol (CBD) industry by allowing Pocono Organics to become the entitlement sponsor of the Cup Series race scheduled for June 26 at Pocono Raceway, Pennsylvania

Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics

Formula 1 team Ferrari has signed Amazon Web Services as its official cloud provider

McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria