Mixed Martial Arts
Hyperice named UFC’s official recovery technology partner
The Ultimate Fighting Championship has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization's official recovery technology partner
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
One Championship enlists Microsoft to transform digital platform
Singapore-based sports media organisation One Championship has named technology company Microsoft as its preferred cloud and data services provider
One Championship signs up tech sponsors, explores ‘closed-door’ events
Mixed martial arts and esports promotion, One Championship, has completed four sponsorship deals with technology companies for the rest of 2020
Purple Couch – T-Mobile & UFC
In 2018, T-Mobile US’s Metro by T-Mobile brand activated its UFC rights through a live 90-minute brand-owned social broadcast which set out to fill the pre-fight content void.
One Championship signs multiple sponsorship deals across MMA and esports
Mixed martial arts and sports organisation One Championship has signed “strategic partnerships” with at least 13 global brands ahead of the 2020 season.
UFC extends with long-running PPV partner Joe Hand Promotions
The Ultimate Fighting Championship (UFC) mixed martial arts organisation has signed a multi-year extension to its pay-per-view distribution agreement with Joe Hand Promotions
Professional Fighters League secures ticketing, sponsorship deal with SeatGeek
The Professional Fighters League (PFL) has announced a multi-faceted partnership with mobile-focused ticket platform SeatGeek, which will become the mixed martial arts competition's “Official Secondary T…
UFC extends Blackheart Premium Spiced Rum sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a multi-year extension of its marketing partnership with Blackheart Premium Spiced Rum. Terms were not disclosed
Bellator MMA teams up with cbdMD
US-based mixed martial arts organisation Bellator has entered into a multi-year partnership with cbdMD, a consumer cannabidiol (CBD) brand
Combate Américas teams up with Cricket Wireless
Mixed martial arts promotion Combate Américas has agreed a partnership with telco Cricket Wireless.
UFC teams up with Aurora Cannabis, links up with Thorne nutrition
The Ultimate Fighting Championship (UFC) has signed new partnerships with Canadian CBD firm Aurora Cannabis and US sports nutrition brand Thorne
Polish MMA promoter KSW engages Lagardère Sports
The Lagardère Sports agency has agreed a deal to become the exclusive marketing partner of Polish mixed martial arts promoter KSW.
Conor McGregor sponsor says retirement announcement is a “piece of entertainment”
Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…
Professional Fighters League pins down AB InBev deal
US mixed martial arts promotion the Professional Fighters League has agreed a multi-year partnership with global brewing company Anheuser-Busch InBev
UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
Kraft Heinz builds on UFC association
Mixed martial arts organisation UFC has signed a multi-year partnership with Kraft Heinz Company brand Devour