Mixed Martial Arts

Mixed Martial Arts
Beer

Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.
Mixed Martial Arts
Aerospace & Defense

UFC partner AirAsia will get ‘unprecedented branding’ at this weekend’s big fight between UFC legend Conor McGregor and Khabib Nurmagomedov at the T-Mobile Arena in Las Vegas. Bi
Mixed Martial Arts
Hotels & Resorts

UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group.
Mixed Martial Arts

Conor McGregor hasn’t fought since boxing against Floyd Mayweather in August 2017 and his last Mixed Martial Arts (MMA) outing was nearly two years ago – but he remains the biggest draw in Ultimate Figh…
Mixed Martial Arts

Mixed martial arts organisation the Ultimate Fighting Championship has opened up a new sponsorship category by partnering with all-organic meal delivery service Trifecta Nutrition
Mixed Martial Arts

Apparel company PVH has agreed a deal for its Van Heusen formalwear brand to become the official men’s dress furnishings provider of the Ultimate Fighting Championship mixed martial arts organisation.
Mixed Martial Arts
Betting

Mixed martial arts promotion the Ultimate Fighting Championship has agreed a sponsorship deal with betting company Parimatch, which becomes its first marketing partner in the Commonwealth of Independent…
Mixed Martial Arts
Airlines

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia
Mixed Martial Arts
Airlines

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Mixed Martial Arts
Telecoms

The One Championship mixed martial arts series has agreed a sponsorship deal with telco Telenor Myanmar.

Mixed Martial Arts
Telecoms

Mixed martial arts promotion Bellator has entered into a partnership with US telco Boost Mobile.

Mixed Martial Arts
Soft Drinks

The Ultimate Fighting Championship mixed martial arts series has renewed its global partnership with drinks brand Monster Energy.

Mixed Martial Arts
Airlines

The Ultimate Fighting Championship mixed martial arts series has agreed a sponsorship deal with Malaysian airline AirAsia.

Mixed Martial Arts
Beer

Mixed martial arts promotion the Ultimate Fighting Championship (UFC) has signed up Mexican beer brand Modelo Especial in a multi-year deal for the US market only.

Mixed Martial Arts
Sporting Goods

The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with mouthguard manufacturer Opro.

Mixed Martial Arts
Beer

Mixed martial arts promotion the Ultimate Fighting Championship has entered into a multi-year partnership with Mexican beer band Modelo Especial.

Mixed Martial Arts
Soft Drinks

Mixed martial arts organisation the Ultimate Fighting Championship (UFC) has entered into a multi-year partnership with isotonic beverage brand BodyArmor Sports Drink.

Mixed Martial Arts
Retail

The Ultimate Fighting Championship mixed martial arts organisation has entered into a partnership with convenience store chain 7-Eleven.