Online bookmaker Sky Bet has signed a three-year deal to become the latest authorised betting partner of the British Horseracing Authority.
The partnership will be effective from April 1. Financial terms of the agreement were not disclosed, although the BHA confirmed Sky Bet “will be making voluntary payments to racing over the next three years”.
Nick Rust, chief executive of the BHA, said: “It shows that they (Sky Bet) understand the benefits of a partnership approach between racing and betting and we look forward to working with them to deliver all the benefits of being an ABP.”
Sky Bet joins rival operators BetVictor, 32Red, Bet365, Betfair, SeanieMac and ApolloBet on the BHA’s authorised betting partner scheme, which gives companies the right to sponsor British races.
Sky Bet backs the Supreme Novices' Hurdle, the opening race of the Cheltenham Festival, which commences tomorrow (Tuesday).