Horse Racing
Betway extends Grand National Festival deal to 2021
SportPesa enters new sport with Chester Racecourse deal
Blue Moon saddles up for Kentucky Derby
The Jockey Club expands relationship with JLT
TCL renews Melbourne Cup sponsorship
TCL extends backing of Melbourne Cup
William Hill and Eldorado ink US partnership
Longines steps up Ascot partnership
Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.
Ascot signs trio of sponsor renewals
Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.
Betdaq, Coral extend racing deals
Online betting exchange Betdaq has renewed its sponsorship of the Punchestown Festival horse-racing event, while bookmaker Coral has extended its backing of the Coral-Eclipse race at Sandown Park.
The Ebor signs up Sky Bet
Online sports betting company Sky Bet has agreed a deal to become the title sponsor of The Ebor, an annual horse race held at York Racecourse in England.
Lexus upgrades to become new main sponsor of Melbourne Cup
Japanese automotive manufacturer Lexus has been named as the new principal partner of the Melbourne Cup horse-racing event through an agreement with the Victoria Racing Club.
Drinks brands sign up to sponsor Kentucky Derby
US horse-racing event the Kentucky Derby has signed a two-year sponsorship deal with Mexican beer brand Corona Extra, along with another agreement with cider brand Angry Orchard.
Dubai Duty Free extends Irish Derby backing
Airport retailer Dubai Duty Free has renewed its title sponsorship of the Irish Derby horse-racing event.
The Jockey Club links up with National Express
National Express, the UK’s largest coach operator, has become the official coach and bus partner of The Jockey Club, the British horseracing commercial group.
European Breeders’ Fund seeks to raise awareness with Jockey Club partnership
British horseracing commercial group the Jockey Club has agreed a partnership with the UK arm of the European Breeders’ Fund.
The Jockey Club lands Smarkets partnership
British horseracing commercial group the Jockey Club has entered into a partnership with betting exchange Smarkets.
Mixing data with tradition: Sponsorship viewpoint from British Eventing
UK equestrian sports body British Eventing has conducted a major study of its audience data with the sport marketing agency Two Circles. Chief executive David Holmes explains how the study has informed the revamp of this traditional sports’ sponsorship strategy.