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SportPesa enters new sport with Chester Racecourse deal

Kenyan online bookmaker SportPesa has broadened its sports sponsorship portfolio by agreeing a new partnership with Chester Racecourse in England.

The initial one-year deal sees SportPesa, which has its European headquarters in nearby Liverpool, become an Official Partner of the Boodles May Festival. The company will also title sponsor this year’s showcase race, the Chester Cup, which takes place on the final day of the Festival.

The agreement marks SportPesa’s first move into horse-racing sponsorship. Jamie Copley, marketing manager at SportPesa, said: “We have seen great interest from our customers in horse racing and this new partnership, with such a prestigious racecourse, allows us to continue to offer both new and existing customers the best horse racing experiences on and off the racecourse.”

Thee brand will take additional title sponsorships at Chester Racecourse across the 2019 season at City Plate Day, Ladies Day and Autumn Festival Saturday.