The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.

English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.

Taiwanese tyre manufacturer Federal Corporation has been confirmed as the latest company to sign a sponsorship deal with Manchester United, after it agreed a three-year partnership with the English Premier League football club.

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

German 1.Bundesliga football club Borussia Dortmund has extended its sponsorship deal with tyre manufacturer Hankook until 2015.

Unibet Denmark sponsors FC Copenhagen and FC Midtjylland because they share our determination to be 'best in class'. These organisations reach out to engage their fans on a personal level just like Unibet strives towards engaging our players and customers.

It has been yet another excellent sporting summer and an excellent summer for sports sponsorship. This month's Insider brings you seven of the top sponsorship stories from August

A share of betting revenues from fans will help top up the English  Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.

Italian Serie A football club Inter Milan has announced a 10-year extension to its kit partnership with Nike.

Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.

The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.

Italian Serie A football club Bologna has agreed an exclusive deal for 32Red to become its official casino partner for the 2013-14 and 2014-15 seasons.

Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.

French insurance company Groupama Insurance has added Serie A team Udinese to its Italian football sponsorship portfolio.

Fashion company W Collection has agreed to become an official sponsor of Turkish football club Galatasaray.

English Premier League club Arsenal has reached a deal to make Irish bookmaker Paddy Power its official betting partner in the UK, Ireland and Italy.

Telecommunications company New Generation Mobile has agreed a deal to become a top sponsor of the Italian Serie B second-tier football competition for the 2013-14 season.