Football
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.
Chelsea banks on new Indian partnership
English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.
Zenit Saint Petersburg trades up with Alpari
Foreign exchange trader Alpari has expanded its sponsorship agreement with Russian Premier League football team Zenit Saint Petersburg.
Real Madrid’s home set to become ‘Abu Dhabi Bernabeu’ – report
The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Copa America lands airline partner for 2015 tournament
The LATAM Airlines Group has reached an agreement for its TAM and LAN companies to serve as the official airlines of the 2015 Copa America.
Del Monte signs up to GCC Club Cup Championship
Fresh food production and distribution company Del Monte has agreed a deal to become the title sponsor of the 2015 Gulf Cooperation Council’s (GCC) Club Cup Championship club football tournament.
Barcelona launches maiden Brazilian partnership
Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.
Manchester United signs up first Forex partner
English Premier League football club Manchester United has signed a multi-year deal with Swissquote making the firm its first commercial partner in the foreign exchange sector.
Scotiabank commits eight-figures to Concacaf
Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.
DFB to profit next year from 2014 World Cup triumph
Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.
Plus500 aims for mass market with Atlético Madrid
Online trading company Plus500 has signed a back-of-shirt deal with Spanish Liga club Atlético Madrid as part of its push to reach a mass market audience.
Palmeiras ends search for main sponsor with Crefisa deal
Campeonato Brasileiro Série A football team Palmeiras has agreed a two-year deal to make financial services group Crefisa its major sponsor.
Bundesliga’s Paderborn keeps shirt sponsor onside
German Bundesliga football club SC Paderborn has signed a two-year extension with shirt sponsor kfzteile24.
Exclusive: Fifa marketing chief defends World Cup sponsorship as brands exit
Thierry Weil, Fifa’s marketing director, has defended the value of a World Cup sponsorship, with news emerging today (Friday) that two more companies have decided against renewing high-profile deals.
Melbourne City secures FXPrimus investment
Online foreign exchange trading firm FXPrimus has agreed a deal to become a partner of Australian A-League football team Melbourne City.
888Poker and Luis Suarez
Ahead of the Fifa World Cup 2014, MBD signed an agreement with online gambling company 888poker under which Luis Suárez became 888poker global ambassador for one year.
Yahoo and José Mourinho
In 2014 Chelsea Football Club manager José Mourinho became Yahoo’s Global Football Ambassador and provided editorial content for Yahoo’s worldwide football coverage throughout the World Cup, offering unique insight on biggest sporting event in the world of the year.