Football
Uefa club competition sponsor bids invited in games console, food delivery categories
European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…
Rival investment funds make financial incentives to Brazilian clubs
The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Google Pixel replaces Flyeralarm as Women’s Bundesliga title sponsor
Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season
1xBet becomes sponsor of inaugural CAFA Nations Cup
The Central Asian Football Association (CAFA) has signed up gambling platform 1XBet in an agreement that includes sponsorship rights to the inaugural CAFA Nations Cup
Arsenal toasts extension with beer sponsor Camden
English Premier League club Arsenal has agreed a multi-year extension to its sponsorship deal with Camden Town Brewery
Telepass and VW deals allow FIGC to increase ‘mobility sector’ income
The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
SUM, FMF strike sponsor deal with La Verde for 2023 MexTour
Soccer United Marketing (SUM), the commercial arm of Major League Soccer and the Mexican Football Federation (FMF), have agreed a multi-year sponsorship agreement with La Verde Gas Station and Convenience…
Frito-Lay continues Fifa association with Women’s World Cup sponsor deal
Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
MLS extends Home Depot sponsorship
Major League Soccer has announced a multi-year sponsorship extension with retail store Home Depot, which will continue as the league's official home improvement retailer
FA seeks WSL commercial lead ahead of move to independence
The English Football Association (FA) has begun the search for a commercial and partnerships lead for the Women's Super League (WSL)
Crystal Palace bets on Kaiyun for sleeve sponsorship
Crystal Palace will kick off the 2023-24 Premier League season with another new sleeve sponsor, after announcing a partnership with Asian betting brand Kaiyun Sports
Molson Coors’ Napier named Scottish Football Marketing’s commercial director
Scottish Football Marketing, the new commercial arm of Scotland’s football bodies, has named Brendan Napier of multinational brewing company Molson Coors as its first commercial director.
Gotham FC, Benfica announce partnership as NWSL club sets ticket record
National Women's Soccer League side NJ/NY Gotham FC has announced a "strategic partnership" with SL Benfica of the Campeonato Nacional Feminino
Google signs up as DFB women’s national team sponsor
The German Football Association (DFB) has announced Google as a new sponsor of the women's national team in a three-year deal
Sportfive to sell branding rights on EA Sports FC platform
The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Monaco signs up Rarecubes for digital push
Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
Fifa renews top-tier Hyundai sponsorship
Korean automotive manufacturer Hyundai Group has extended its top-tier sponsorship agreement with Fifa and will remain a sponsor of the global football governing body until 2030.
Barcelona completes sale of main sponsor assets with TP Vision sleeve deal
Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.