Football

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…

Manchester City has renewed with sponsor Nexen Tire in a deal that no longer includes the club’s sleeve sponsorship rights.

The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi

Unilever has signed a multi-year deal with Fifa making personal care brands Rexona, Dove, Lifebuoy and Lux 'Official Sponsors' of this year's Women’s World Cup.

Italian Serie A club Udinese is to continue its policy of sporting two shirt sponsor logos after renewing an agreement with consumer credit company Prestipay

Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.

Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.

Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda

Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…

The Qatar Football Association (QFA) has renewed its sponsorship deal with energy company Qatar Shell and signed a new agreement with Estithmar Holding

Mondelēz International-owned snack brand Fonzies has renewed its sponsorship agreement with the Italian Football Federation (FIGC) for the four-year cycle from 2023 to 2026.

German Bundesliga club Bayer 04 Leverkusen is recruiting for a head of international affairs as it looks to build out a global commercial strategy

German sportswear manufacturer Puma has announced a new multi-year kit supplier deal with Italian Serie B club Parma

Southampton FC’s director of marketing and partnerships said the club took a deliberate decision to sign a standalone shirt sponsor for its women’s team, believing that the brand would be more likely to put its full weight into activating the rights.

The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…

The Puerto Rican Football Federation (FPF) has appointed the O Street Consulting and A. López agencies to aid its commercial development.

Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network