Football
Real Madrid ‘loses court battle over Abu Dhabi fund sponsorship’
Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Manchester City set for new sleeve sponsor after rights omitted from Nexen Tire renewal
Manchester City has renewed with sponsor Nexen Tire in a deal that no longer includes the club’s sleeve sponsorship rights.
AFA agrees regional deal with Xiaomi India
The Argentinian Football Association (AFA) has agreed a regional sponsorship deal with the Xiaomi India subsidiary of Chinese smartphone manufacturer Xiaomi
Unilever signs Fifa deal across women’s, men’s and esports properties
Unilever has signed a multi-year deal with Fifa making personal care brands Rexona, Dove, Lifebuoy and Lux 'Official Sponsors' of this year's Women’s World Cup.
Udinese pursues dual shirt sponsor strategy with Prestipay extension
Italian Serie A club Udinese is to continue its policy of sporting two shirt sponsor logos after renewing an agreement with consumer credit company Prestipay
Danish Superliga retains 3F as title sponsor
Superligaen A/S, organising body of the top division of Danish club football, has extended its title sponsorship deal for the league with 3F, the country’s largest trade union and unemployment fund.
LFP brings in rEvolution to boost Ligue 1 US presence
France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
EXCLUSIVE: Hisense renews Uefa national team football sponsorship
Chinese appliances and electronics manufacturer Hisense has renewed its sponsorship deal with Uefa covering the confederation’s men’s national team football competitions, SportBusiness can reveal.
PSG extends Visit Rwanda sponsorship
Paris Saint-Germain (PSG) has announced a two-year extension of the club's sponsorship agreement with country tourism board Visit Rwanda
EXCLUSIVE: UniqFEED launch adds competition to football’s virtual advertising space
Switzerland-based UniqFEED is readying the launch of its virtual overlay and virtual insert technologies in time for the 2023-24 football season as it prepares to go up against existing providers in the…
Qatar FA renews with Qatar Shell, adds Estithmar as new sponsor
The Qatar Football Association (QFA) has renewed its sponsorship deal with energy company Qatar Shell and signed a new agreement with Estithmar Holding
Snack brand Fonzies goes again with Italian Football Federation
Mondelēz International-owned snack brand Fonzies has renewed its sponsorship agreement with the Italian Football Federation (FIGC) for the four-year cycle from 2023 to 2026.
Head of international affairs sought to grow Bayer 04 profile
German Bundesliga club Bayer 04 Leverkusen is recruiting for a head of international affairs as it looks to build out a global commercial strategy
Puma rekindles ties with Parma
German sportswear manufacturer Puma has announced a new multi-year kit supplier deal with Italian Serie B club Parma
Southampton FC deliberately sought standalone sponsor for women’s team
Southampton FC’s director of marketing and partnerships said the club took a deliberate decision to sign a standalone shirt sponsor for its women’s team, believing that the brand would be more likely to put its full weight into activating the rights.
AFA to get Indy 500 exposure as part of wider US commercial push
The Argentinian Football Association (AFA) will have a brand presence at this month's Indianapolis 500, the flagship race of the IndyCar motor racing season, as part of wider plans to grow its commercial…
Puerto Rican Football Federation brings in agencies to drive commercial development
The Puerto Rican Football Federation (FPF) has appointed the O Street Consulting and A. López agencies to aid its commercial development.
Inter, Roma strip DigitalBits logo from shirt
Inter Milan and AS Roma have removed the DigitalBits brand from the front of their shirts amid ongoing issues over sponsorship fee payments from the blockchain network