Cycling
Premier Tech lines up next cycling move after UCI exit
Wastewater and treatment solutions company Premier Tech will depart as co-owner and co-title sponsor of UCI World Tour cycling team Astana-Premier Tech, with the Canadian firm set to take its financial…
Correos signs as La Vuelta logistics operator for second year
Spanish logistics company Correos has renewed it official logistics operator sponsorship of Spain’s preeminent cycling race La Vuelta a España for 2021.
Spanish soft drinks brand KAS renews La Vuelta sponsorship
Spanish Grand Tour cycling race La Vuelta a España has signed up soft drinks brand KAS as its official soft drink and supplier for the second consecutive year.
Tissot extends commitment to Tour De France, La Vuelta and ASO cycling classics
Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Movistar Team, Team Qhubeka and Team BikeExchange secure sponsors
Spanish telco Telefónica has signed an extension to its title sponsorship agreement with the UCI WorldTour’s Movistar Team.
Castore makes second move in cycling with Team Bahrain Victorious
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
FDJ expands cycling commitment to women’s Tour de France
Amaury Sport Organisation, the organiser of cycling's Tour de France, has signed up government-owned sports betting operator Française des Jeux as a sponsor of the forthcoming women’s tournament.
EBU, France Télévisions land women’s Tour de France, Zwift to be presenting sponsor
Event promoter Amaury Sport Organisation has signed women’s Tour de France media rights deals with Eurovision Sport and French public-service broadcaster France Télévisions, with online mass participation tra…
Beer brand Jubel signs with Tour of Britain as search continues for title sponsor
Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series.
Unde
Krys continues as top-tier sponsor of Tour de France
Cycling’s Tour de France will continue to be sponsored by French optician Krys.
The three-year extension signed by the brand means it continues its association as a major partner of the event.
Trek retains Segafredo as co-title sponsor of UCI WorldTour team
Italian coffee brand Segafredo has extended its title sponsorship presence in UCI WorldTour cycling
Quick-Step extends backing of UCI WorldTour team, Deceuninck to depart
Flooring company Quick-Step has renewed its naming rights deal with UCI WorldTour cycling outfit Deceuninck – Quick-Step for a further six years, but Belgian window manufacturer Deceuninck is set to e…
UCI expands association with Santini to new Track Champions League
Cycling’s world governing body, the Union Cycliste Internationale, has added Italian sportswear company Santini as a sponsor of the newly-formed UCI Track Champions League.
Tour of Britain and other UK events link up with Pearl Izumi
Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor
UCI strengthens sponsorship portfolio with Vittoria addition
Cycling’s world governing body, the Union Cycliste Internationale, has signed up bicycle tyre manufacturer Vittoria to its sponsorship portfolio.
Bianchi Specialissima continues as official bike of the Giro d’Italia
Cycling’s Giro d’Italia has renewed its sponsorship deal with bike manufacturer Bianchi ahead of the 2021 event.
Toyota renews sponsorship of Giro d’Italia and other Italian cycling classics
Automotive manufacturer Toyota has renewed its agreement as the official car of the cycling classics organised by RCS Sport.
This includes the Giro d’Italia, which this year will begin on May 8.
Intimissimi Uomo takes on Giro d’Italia white jersey sponsorship
Italian men’s underwear brand Intimissimi Uomo has upgraded its association with the Giro d’Italia cycling classic to take on the white jersey sponsorship.