Cycling
Telefonica back in the saddle with Team Movistar
Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.
Harmonie Mutuelle joins Team Europcar
UCI Pro Continental cycling outfit Team Europcar has agreed a two-year co-sponsorship deal with French health insurance company Harmonie Mutuelle.
Saxo Bank commits to Riis Cycling for 2014
Danish trading and investment firm Saxo Bank has confirmed an extension to its title sponsorship of Riis Cycling for 2014, securing the future of the UCI World Tour team for another year.
UCI goes green with Remo deal
The International Cycling Union (UCI) has signed a five-year agreement with Italian-based clothing brand Remo.
Fiat expands British Cycling tie-up
British Cycling has announced an expansion of its commercial agreement with automotive manufacturer Fiat ahead of its 2013 National Track Championships.
Amgen stays on board with Tour of California
Biotechnology company Amgen has renewed its title sponsorship of the Tour of California cycling road race.
Omega Pharma extends partnership with UCI WorldTour outfit
Healthcare company Omega Pharma has renewed its co-title sponsorship of UCI WorldTour cycling team Omega Pharma – Quick Step.
Team Sky renews Pinarello deal
UCI WorldTour cycling outfit Team Sky has extended its partnership with Pinarello by three years to take its co-operation with the Italian bike manufacturer into a seventh season.
Seven Summer Deals
Tour de France in renewal talks with Nestlé and Skoda
Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.
Bianchi to supply Belkin team
Bicycle manufacturer Bianchi has agreed a deal to become the technical sponsor and official partner of UCI World Tour team Belkin Pro Cycling.
UCI WorldTour mainstay to fold after sponsorship blow
UCI WorldTour cycling team Euskaltel-Euskadi has confirmed it will disband at the end of the 2013 season after having failed to secure a secondary sponsor for the 2014 campaign.
Riis Cycling searches for new sponsor after ending Tinkoff talks
Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.
Bonk Breaker to fuel USA Cycling
The governing body for cycling in the US, USA Cycling, has announced a sponsorship deal with nutrition bar manufacturer Bonk Breaker.
Saxo Bank renews cycling team sponsorship
Danish investment firm Saxo Bank has extended its joint naming-rights sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
AG2R La Mondiale extends backing of cycling team
French insurance group AG2R La Mondiale has announced a three-year extension to its naming rights sponsorship of its self-titled UCI World Tour cycling team.
Europcar extends cycling team title sponsorship
French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.
Deloitte Ride Across Britain
Deloitte was a key sponsor of the London 2012 Olympic and Paralympic Games and wanted a way of bringing this to life and inspiring their employees in offices throughout the UK.