Cycling
Tour de France nurtures bond with RAGT Semences
French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.
Jumbo enhances Tour de Suisse sponsorship
Home improvement retail chain Jumbo has secured a deal with IMG Schweiz, the Swiss subsidiary of the IMG agency, for the final jersey sponsorship package at this year’s Tour de Suisse UCI WorldTour cycling event.
Bupa extends Tour Down Under deal
International healthcare group Bupa has agreed a three-year extension to its sponsorship of the Tour Down Under UCI World Tour road cycling event.
Giant deal confirmed for leading cycling outfit
Taiwanese bicycle manufacturer Giant has agreed a multi-year deal with the UCI WorldTour cycling team formerly known as Argos-Shimano under which it will assume title sponsorship of the squad for the 2014 season.
Giant steps in to sponsor UCI ProTour outfit – report
Taiwanese bicycle manufacturer Giant has agreed a one-year deal to replace Argos North Sea Group as the co-naming rights partner of Iwan Spekenbrink’s UCI ProTour cycling team, according to De Telegraaf.
Team Garmin-Sharp partners with WWF
UCI ProTour cycling outfit Team Garmin-Sharp has announced an new commercial partnership with global conservation organisation WWF, along with an extension to its existing agreement with US-based sportswear brand New Balance.
G4 teams with Cannondale for off-bike clothing
French cycling apparel brand G4 has entered into a two-year partnership with Cannondale Pro Cycling to provide off-bike casual clothing for the UCI ProTour team.
UCI ProTour’s Team Belkin to rotate co-sponsors
UCI ProTour cycling outfit Team Belkin has announced it will rotate co-sponsor space on its jersey throughout the 2014 season.
UCI WorldTour’s Katusha signs Decca deal
Russian UCI WorldTour cycling team Katusha has entered into a partnership with Belgian cycling apparel manufacturer Decca.
Tinkoff deal to follow Tinkov’s cycling acquisition
Russian online bank Tinkoff Credit Systems is expected to become lead partner of the newly-named Tinkoff-Saxo cycling team in a three-year deal, from 2014 to 2016, following the acquisition of the team this month by the bank’s majority shareholder Oleg Tinkov.
Lotto Belisol secures tasty new sponsor
Belgian ice cream brand IJsboerke has agreed a deal to sponsor UCI World Tour cycling team Lotto Belisol.
Tinkoff Credit Systems secure main sponsorship of cycling team
Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.
Vittel rides again with Tour de France
Nestle-owned mineral water brand Vittel has extended its sponsorship of cycling’s Tour de France until 2018 after signing a new five-year deal with race organisers.
French state lottery extends backing of UCI ProTeam
French state lottery organisation Française des Jeux has extended its title sponsorship of UCI ProTeam cycling outfit FDJ.fr through 2016.
Fiat rides away with British Cycling extension
Italian automotive company Fiat has extended its role as the official vehicle supplier to British Cycling through to 2016.
Le Coq Sportif signs on for L’Etape du Tour
French sportswear manufacturer Le Coq Sportif has expanded its cycling presence by becoming the official partner of L’Etape du Tour from 2014.
Argos-Shimano secures new title sponsor
UCI WorldTour cycling team Argos-Shimano will welcome a new joint naming sponsor next year after ending its relationship with Dutch energy company Argos.
Qnet on board for second year with Tour du Faso
Hong Kong-based direct selling company Qnet has renewed its sponsorship of the Tour du Faso cycling event.