Cricket
Dafabet takes on naming rights to St George’s Park Stadium
Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Rajasthan Royals prioritise brand alignment over fee in Luminous front-of-shirt deal
Indian Premier League side Rajasthan Royals resisted more lucrative offers for its front-of-shirt rights before signing a deal with energy solutions provider Luminous Power Technologies, according to CEO Jake Lush McCrum.
ECB opens new sponsorship category with watchmaker Rado
The England and Wales Cricket Board (ECB) has signed luxury watchmaker Rado as its first-ever Official Timing Partner
Herbalife final brand to join IPL portfolio before attention turns to new cycle
US health and nutrition brand Herbalife believes growing levels of internet penetration in India present an opportunity to grow revenues in the country. Matthew Williams reports on the brand's recent sponsorship agreement with the IPL.
Player access central to Qatar Airways’ RCB sponsorship
National carrier Qatar Airways has put player access at the centre of its new sponsorship agreement with Indian Premier League franchise Royal Challengers Bangalore. Faaez Samadi reports.
ICC relaxes gambling sponsorship restrictions to allow on-kit branding
The International Cricket Council (ICC) has relaxed its rules regarding gambling sector sponsorships to allow international teams to display betting brands on their kits
ICC issues ITT for LED signage services
The International Cricket Council (ICC) has issued an invitation to tender for LED signage services for its World Cup tournaments running until 2027
Bardia, RISE Worldwide: Return of fans after Covid drives IPL sponsorship growth
SportBusiness Sponsorship speaks to Nikhil Bardia, head of sponsorship sales and talent management at Reliance Industries-owned Indian sports marketing agency RISE Worldwide, about the factors that are increasing sponsorship spending in the Indian Premier League.
IPL unveils Herbalife as new central sponsor
The Board of Control for Cricket in India (BCCI) has announced that nutrition company Herbalife has become a central sponsor of the Indian Premier League (IPL) for the upcoming 2023 season
RCB announces Qatar Airways as main sponsor
Royal Challengers Bangalore (RCB) has announced that Qatar Airways is the team's new 'Main Principal Partner' ahead of the new Indian Premier League (IPL) season
Rajasthan Royals secures front-of-shirt deal, KKR signs MyFab11
Indian Premier League (IPL) side Rajasthan Royals has signed up energy solutions provider Luminous Power Technologies to headline its sponsorship portfolio
IPL generated $126m in central sponsorship income in 2022
The Indian Premier League (IPL) generated INR 1,040 crores ($126.1m) from its central sponsorship portfolio in 2022 with more than half stemming from two title sponsors, Tata Group and Vivo.
Mumbai Indians signs up seven WPL sponsors
Mumbai Indians has announced seven new team sponsors ahead of the inaugural Women's Premier League (WPL) season
RCB signs Kajaria as principal sponsor of WPL team in raft of deals
Royal Challengers Bangalore (RCB) has signed up tile manufacturer Kajaria as the principal sponsor of its Women’s Premier League (WPL) team.
BCCI announces raft of WPL central sponsors
The Board of Control for Cricket in India (BCCI) has announced three inaugural central sponsors of the Women's Premier League (WPL)
Tata Group secures rights to WPL title sponsorship
The Board of Control for Cricket in India (BCCI) has announced that Tata Group has secured the title rights to the Women's Premier League (WPL)
BCCI ‘set to announce’ Adidas as new kit sponsor
The Board of Control for Cricket in India (BCCI) is close to announcing Adidas as its new kit sponsor
BCCI bans crypto, gambling sectors from WPL sponsorship
The Board of Control for Cricket in India (BCCI) has issued a directive to the new Women's Premier League (WPL) franchises banning them from agreeing sponsorship deals with companies in the crypto, gambling,…