Cricket
MRF takes Global Partner rights for ICC World Cup
The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
Cricket South Africa drives forward with Audi
German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.
JP Morgan continues Lord’s media centre deal
Global financial services firm JP Morgan has extended its sponsorship of the Media Centre at Lord’s cricket ground in London.
Bundaberg Rum gets Cricket World Cup shot
The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.
Nottinghamshire snaps up record deal with John Pye Auctions
English county cricket club Nottinghamshire has signed a record two-year sponsorship deal with auction house John Pye Auctions.
Samsung teams up with Cricket South Africa
Electronics giant Samsung has agreed a three-year partnership with Cricket South Africa.
MRF Tyres gets to grips with Cricket World Cup
Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.
ICC seeks to enhance World Cup engagement with SAP partnership
The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.
Hublot enters cricket market with World Cup deal
Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.
Bartercard: Paying for sponsorships through its own platform
Business-to-business trading exchange Bartercard is using brand visibility from sponsorship to support its business goal of increasing penetration within the UK.
Jeep revs up major partnership with Adelaide Strikers
Automotive brand Jeep has agreed a deal to become a major partner of Australian Big Bash League Twenty20 cricket team the Adelaide Strikers.
FAL Healthy Beverages refreshes Melbourne Renegades
Drinks company FAL Healthy Beverages has agreed a two-year sponsorship deal with Australian Big Bash League Twenty20 cricket team Melbourne Renegades.
Cricket Australia launches Bupa partnership
Private healthcare group Bupa has reached an agreement to become a gold partner of Cricket Australia.
Nestle Purina remains Sydney Sixers’ best friend
Australian Big Bash Twenty20 cricket team Sydney Sixers has signed a three-year extension to its major partner agreement with pet care company Nestle Purina.
Bidvest extends naming rights deal for South African cricket’s Bullring
South African investment holding group Bidvest has agreed a five-year extension to its naming rights deal for the Wanderers Stadium, one of world cricket’s leading venues.
Matua Wines raises a glass to World Cup partnership
The International Cricket Council has reached an agreement for Matua Wines to become the official wine in New Zealand for the 2015 World Cup.
Northamptonshire joins forces with local university
English county cricket team Northamptonshire has agreed a two-year shirt sponsorship deal with the University of Northampton.
Georgie Pie eats up naming rights to New Zealand T20 competition
New Zealand Cricket has reached an agreement with Georgie Pie to make the McDonald’s-owned brand the title sponsor of its domestic Twenty20 competition.