Cricket
Royal London: Aiming to end role as financial sector’s “best kept secret”
Mutual insurance provider Royal London is using its title sponsorship of one-day cricket in England to end its position as the “best kept secret in financial services”, Clare Salmon, group brand director and executive director at Royal London told Sports Sponsorship Insider.
Cricket Ireland delivers Newstalk deal for Interprovincial Series
Cricket Ireland has announced radio station Newstalk 106-108 FM as the title sponsor of its 2014 Interprovincial Series.
IPL duo handed commercial boost
Indian Premier League cricket franchise Kings XI Punjab has announced truck manufacturer Tata Motors Prima as its title sponsor for the 2014 season, while SunRisers Hyderabad have extended deals with two of their partners.
WHSmith teams up with IPL’s SunRisers Hyderabad
UK-based retail store chain WHSmith has secured a deal to become the principal sponsor of Indian Premier League cricket team SunRisers Hyderabad for the 2014 season of the Twenty20 competition.
Sydney Sixers extend connection with iiNet
Australian telecommunications company iiNet has announced a renewed three-year principal partner deal with Big Bash League Twenty20 cricket franchise Sydney Sixers.
New GPC retains Caribbean Premier League naming berth
Pharmaceutical company New GPC has renewed its title sponsorship of the Caribbean Premier League for the Twenty20 cricket competition’s 2014 edition.
Chennai Super Kings connect with UST Global
US-based IT services and solutions provider UST Global has agreed to become a sponsor of Indian Premier League cricket franchise Chennai Super Kings.
Huawei pads up for IPL with Royal Challengers Bangalore
Chinese telecommunications company Huawei has branched out into a new sport after agreeing a deal to become the principal sponsor of Indian Premier League cricket franchise Royal Challengers Bangalore.
Delhi Daredevils pouch new partners ahead of IPL 7
Mumbai Indians gear up for IPL title defence with double deal
Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.
ECB starts new season with Specsavers appointment
Specsavers has become the official optometry and hearing partner of the England and Wales Cricket Board and the principal partner of the Association of Cricket Officials under a three-year deal.
The Lycamobile Group: From maritime sports to cricket and football
The Lycamobile Group has this month expanded its sports sponsorship portfolio, announcing a new partnership with Powerboat P1 that will see it become the Official Mobile Partner to the race series in 2014 through its flagship brand, Lycamobile – the prepaid mobile SIM card provider for international calls.
Palmer and Harvey delivers for Sussex
English county cricket team Sussex has announced a kit sponsorship deal with UK food wholesaler Palmer and Harvey ahead of the 2014 domestic season.
Lycamobile connects with English Test grounds
Pre-paid mobile SIM card provider Lycamobile has agreed a deal to become the official mobile partner of Test match grounds in England ahead of the 2014 cricket season.
ECB raises a glass to Hardys deal
Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.
County cricket’s Derbyshire strikes stadium naming rights deal
UK apprenticeships provider 3aaa has agreed a three-year stadium naming rights partnership with Derbyshire County Cricket Club.
Yorkshire CCC secures Mazars partnership
International accounting firm Mazars has agreed a two-year deal with Yorkshire County Cricket Club to become the English team’s principal partner.
Emirates Cricket Board strikes OSN deal ahead of World T20
Pay-television broadcaster OSN, which operates in the Middle East and North Africa, has reached a deal to become the first-ever corporate sponsor of the Emirates Cricket Board.