Cricket
South African cricket club teams up with sports betting provider
The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.
BCCI lands Air India partnership
The Board of Control for Cricket in India has agreed a one-year partnership with Air India.
BHP Billiton makes its mark at Perth Stadium
Mining company BHP Billiton has secured naming rights for the sporting precinct at the new Perth Stadium in Australia.
Indian cricket profits as digital economy heats up
Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.
Cricket Ireland plugs in with Hanley Energy
Energy efficiency company Hanley Energy has reached an agreement to become the primary sponsor of the Irish national cricket team.
Highveld Lions brings in Matrix for South African domestic season
Fleet and mobile asset management solutions company MiX Telematics has secured a sponsorship deal with South African first-class cricket team Highveld Lions for its Matrix brand.
Cricbuzz called up for Sri Lanka v India series
Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.
BCCI gains sponsorship uplift with Paytm
E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.
England plugs in with Bang & Olufsen as Women’s Ashes commences
Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.
Prayag the right fit for Zimbabwe-India series
Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.
Oxigen seals South Africa T20 deal
Oxigen, an India-based associate brand of telecommunications company Blue Label, has expanded an agreement to sponsor the South Africa Twenty20 cricket team.
CPL holds out for Hero, plans international growth
The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.
Hero secures top billing at CPL
Indian motorcycle manufacturer Hero MotoCorp has secured a title sponsorship agreement with the Caribbean Premier League Twenty20 cricket tournament.
New Balance strikes Cricket South Africa deal
Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.
Caribbean Premier League picks up Unibet as partner
Online sports betting company Unibet has struck a partnership with the Caribbean Premier League (CPL) Twenty20 cricket tournament.
BCB calls up Robi Axiata as main sponsor
The Bangladesh Cricket Board has reached an agreement for telecommunications operator Robi Axiata to serve as the main sponsor of its national team.
BCB attracts interest from six firms for national team sponsorship
The Bangladesh Cricket Board is considering six proposals from companies wishing to become the main sponsor of its national team over the next two years.
ECB drives into summer with Toyota
Japanese automotive manufacturer Toyota has agreed a partnership with the England and Wales Cricket Board.