Gionee sets IPL first with Royal Challengers deal

Smart phone device manufacturer Gionee has struck a deal with Indian Premier League (IPL) Twenty20 cricket franchise Royal Challengers Bangalore to become its principal sponsor.

The firm also partners with Kolkata Knight Riders, making it the first brand to serve as the main shirt sponsor of two IPL teams in the same edition.

The Gionee logo will feature on the front of the Royal Challengers’ jersey, as well as the Kolkata Knight Riders’.

Arvind Vohra, chief executive and managing director of Gionee India, said: “This partnership puts us at the forefront in the IPL with the Gionee brand being visible in 26 of the 56 games until the knockouts. We are immensely proud to associate with Royal Challengers Bangalore – a team that has an eclectic talent mix and has entertained its fans over the years.”

Australian all-rounder Shane Watson (pictured) has this week been named interim captain of the team following injuries to India and South Africa superstars Virat Kohli and AB de Villiers. Gionee signed Kohli as its brand ambassador in November last year.