Cricket
Chennai Super Kings ink shirt deal with SNJ drinks group
Defending Indian Premier League champions Chennai Super Kings has struck a kit branding deal with regional beer and spirits group SNJ
Colonial Group International backs Cricket West Indies
The Cricket West Indies governing body has signed a wide-ranging sponsorship deal with Colonial Group International
Coca-Cola targets IPL team rights in Indian cricket spree
Coca-Cola India is “aggressively pursuing” multiple deals with Indian Premier League teams before the start of IPL 12 at the end of March, SportBusiness Sponsorship has learned.
Westpac ends stadium Naming Rights deal after 20 years
Australian bank Westpac will bow out of its naming rights sponsorship of the Westpac Stadium in Wellington, New Zealand, at the end of 2019.
New Balance furthers growth plans with Cricket South Africa extension
Cricket South Africa has struck a five-year extension to its partnership with US sports apparel and equipment manufacturer New Balance
Coca-Cola grabs ICC global partner rights
The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.
Derbyshire lands new main sponsor
Derbyshire County Cricket Club has secured a new principal partner, with aerospace and defence industry supply chain provider Pattonair agreeing a four-year deal
Haier continues as main sponsor of Pakistan Super League team
Chinese consumer electronics company Haier has extended its role as the main sponsor of Pakistan Super League cricket team Peshawar Zalmi
Spar to back Somerset’s T20 Blast campaign
English county cricket club Somerset has agreed a new partnership with convenience store chain Spar
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
Castle Lager to headline South African summer Tests
South African beer brand Castle Lager will be the headline sponsor of the upcoming cricket Test series between South Africa and opponents Pakistan and Sri Lanka.
ICC teams up with Indian whisky brand
The International Cricket Council has signed a five-year sponsorship deal with Indian whisky brand Royal Stag
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
ICC signs major partnership with craft beer brand
The International Cricket Council has entered a global partnership with Indian craft beer brand Bira 91
Betway partners up with new South Africa T20 tournament
Online bookmaker Betway has agreed a deal to sponsor the Mzansi Super League T20, a new franchise-based cricket competition in South Africa
Mzansi Super League grants kit exposure to Global Citizen
The Mzansi Super League, the new domestic Twenty20 competition launched by Cricket South Africa, has partnered with Global Citizen, the movement which is seeking to eliminate extreme poverty by 2030
T10 League signs up new title sponsor
Ghalia Group, a UAE-based conglomerate, has been unveiled as the new title sponsor of the T10 League cricket competition
ICC teams up with fantasy sports platform
The International Cricket Council has entered into a partnership with Indian fantasy sports platform Dream11