Cricket
Hampshire partners up with Utilita for limited-overs campaign
Hampshire County Cricket Club has signed a sponsorship deal with energy supplier Utilita.
ECB signs up NatWest, Specsavers as Test partners
The England and Wales Cricket Board has today (Friday) announced banking group NatWest as the title partner of the upcoming Pakistan Test series, while opticians chain Specsavers has been named as the body’s official Test partner in a deal that begins with the summer series against India.
ECB agrees extended deal with Kia
The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.
Nokia returns for second innings with Kolkata Knight Riders
Mobile phone brand Nokia has returned as the main shirt sponsor of the Indian Premier League’s Kolkata Knight Riders, a position it occupied for seven years between 2008 and 2014.
Lord’s extends with Stowford Press
Cider brand Stowford Press has renewed its partnership with the Lord’s cricket ground in London.
Domino’s enters IPL with Royal Challengers Bangalore
Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Delhi Daredevils sign up kit sponsors
Indian Premier League Twenty20 cricket team the Delhi Daredevils has agreed sponsorship deals with consumer electronics company Acer and parcel service provider DTDC.
Sunrisers Hyderabad renews with main sponsor
Radio network 93.5 Red FM has renewed its sponsorship of Indian Premier League Twenty20 cricket team Sunrisers Hyderabad.
Samsung signs on as Mumbai Indians’ main sponsor
Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.
Royal Challengers Bangalore sign OTT platform as new main sponsor
Royal Challengers Bangalore has signed OTT entertainment platform Eros Now as its title sponsor for the 2018 season of the Indian Premier League (IPL) Twenty20 cricket competition.
RCB engages with female audience, Sunrisers Hyderabad extend with sponsor
Indian Premier League Twenty20 cricket outfit Royal Challengers Bangalore has agreed sponsorship deals with fashion brands Wrogn and Imara, while rival team Sunrisers Hyderabad has renewed its partnership with Kansai Nerolac Paints.
Hampshire signs Adidas kit deal
Hampshire County Cricket Club has agreed a kit partnership with German sportswear manufacturer Adidas.
Nokia rekindles ties with IPL’s Knight Riders
Mobile phone manufacturer Nokia has agreed to become the principal sponsor of Indian Premier League Twenty20 cricket franchise the Kolkata Knight Riders.
Magellan axes Cricket Australia deal amid ball-tampering scandal
Magellan Financial Group has today (Thursday) become the first major Cricket Australia sponsor to terminate its association with the body in the wake of the ball-tampering scandal that has enveloped the national team.
Royal Challengers Bangalore sign HP as principal sponsor
Indian Premier League Twenty20 cricket team Royal Challengers Bangalore has agreed a shirt sponsorship deal with the Indian division of US technology company HP.
Cricket Australia partners weigh up options amid ball-tampering scandal
Cricket Australia’s commercial partners are considering their options as the ball-tampering scandal arising from the national team’s Test match in South Africa continues to make headlines, both at home and abroad.
Durham lands new shirt sponsor
English County Championship cricket club Durham has agreed a sponsorship deal with specialist fund management company Liontrust.
Tata Motors partners with Indian Premier League
Indian automotive company Tata Motors has agreed a deal for its Nexon brand to sponsor the Indian Premier League Twenty20 cricket tournament.