Cricket
Burger King extends Mumbai Indians partnership
Fast food restaurant chain Burger King has extended its partnership with Indian Premier League cricket franchise Mumbai Indians
Sunrisers Hyderabad smarten up with Grado
Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad
Delhi Capitals enrol with Jetking Infotrain
Indian Premier League cricket franchise Delhi Capitals has agreed a one-year shirt sponsorship deal with IT training institute Jetking Infotrain
Booking.com signs five-year, top-tier deal with ICC
Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC).
Under the five-year Global Partner deal, Booking
Kings XI Punjab makes late move to secure Aaj Tak as main sponsor
Indian Premier League cricket franchise Kings XI Punjab has signed Hindi-language news channel Aaj Tak as its new main sponsor as it prepares to commence its 2019 campaign
IPL’s Delhi Capitals sign up APL Apollo as kit sponsor
Indian Premier League Twenty20 cricket team the Delhi Capitals has unveiled steel pipes and tubes manufacturer APL Apollo Tubes as a new principal sponsor
Rajasthan Royals head to the movies with Inox
Indian cinema chain Inox has agreed a partnership with Indian Premier League cricket franchise the Rajasthan Royals
IPL taps into fantasy sports with Dream11 deal
Indian fantasy sports platform Dream11 has agreed a four-year partnership with Twenty20 cricket competition the Indian Premier League
Essex CCC signs shirt sponsor deals with D&B Scaffolding, Cloudfm
Essex County Cricket Club has renewed its shirt sponsorship deal with D&B Scaffolding and signed a new partnership with facilities management company Cloudfm
Rajasthan Royals sign Alcis Sport as kit partner
Indian Premier League franchise Rajasthan Royals has signed Indian sportswear brand Alcis Sports as its new kit partner
Comeback Kings retain full roster, MS Dhoni drives business
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
Kings XI Punjab teams up with Bageshree LakeCity
Indian Premier League cricket franchise Kings XI Punjab has signed up real estate developer Bageshree LakeCity as its new main shirt sponsor
GoDaddy targets India market with Cricket World Cup deal
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
Coolwinks teams up with IPL’s Sunrisers
Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team
Gabba naming rights put on market
The Government of Queensland has put the naming rights to the Gabba, Brisbane’s iconic cricket stadium, on the market.
Thatchers inks Official Cider deal for 2019 Cricket World Cup
UK drinks brand Thatchers Cider has signed at the Official Cider of the men’s Cricket World Cup to be hosted in England and Wales this year.
Tata Motors expands partnership with Indian Premier League
India’s Tata Motors has extended its partnership with the Indian Premier League, the country’s biggest club cricket competition.
Samsung extends as main sponsor of Mumbai Indians – reports
Korean electronics brand Samsung has extended its deal as the principal sponsor of Indian Premier League Twenty20 cricket franchise the Mumbai Indians, according to multiple reports