Clothing brand Grado has agreed a Principal Sponsor deal with Indian Premier League cricket team Sunrisers Hyderabad.
Grado will also serve as the team’s Official Cotton Blazer Partner for the 2019 season and will promote its ‘Cotton Collection’ through the partnership.
Grado will receive logo presence on Sunrisers’ shirt sleeves, as well as on perimeter boards and giant screens at the Rajiv Gandhi International Cricket Stadium. The brand will also receive naming rights to a stand at the stadium.
Sunrisers stars Kane Williamson, Bhuvneshwar Kumar, Vijay Shankar and Yusuf Pathan will star in a commercial for the Cotton Collection.