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Essex CCC signs shirt sponsor deals with D&B Scaffolding, Cloudfm

Essex County Cricket Club has renewed its shirt sponsorship deal with D&B Scaffolding and signed a new partnership with facilities management company Cloudfm.

D&B Scaffolding’s branding will appear on the front of Essex’s shirts for the fourth consecutive season. The Chelmsford-based company has served as the club’s main shirt sponsor since 2016.

Cloudfm, meanwhile, has signed a new five-year deal with Essex, adding shirt sponsorship rights to its agreement with the club. Cloudfm’s logo will appear on the collar and on the back of the shirt.

Cloudfm also holds naming rights to Essex’s home stadium, the Cloudfm County Ground.

Essex’s new shirt will be worn by the squad for the 2019 and 2020 seasons.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.