College Sport
Adidas expands US college portfolio with Georgia Tech
German sportswear giant Adidas has entered into a multi-year partnership with the athletics division of the Georgia Institute of Technology in the US.
Nike signs long-term extension with University of Connecticut
The University of Connecticut (UConn) and its athletics division have extended an exclusive sponsorship agreement with US sportswear giant Nike.
Under Armour makes long-term University of Hawaii commitment
The athletics division of the University of Hawaii has entered into a long-term partnership extension with US sportswear manufacturer Under Armour.
Pilot Flying J commits to wide-ranging SEC partnership
Pilot Flying J, the largest operator of travel centres in North America, has signed a four-year, multimillion dollar sponsorship agreement with college sports organisation the Southeastern Conference and US sports broadcaster ESPN.
Corona sets first with Longhorns sponsorship deal
Mexican lager brand Corona Extra has agreed a long-term sponsorship deal with the University of Texas in the US.