Under Armour adds Fort Wayne to US college portfolio

US sportswear brand Under Armour has agreed a multi-year kit partnership with the athletics division of Indiana University-Purdue University Fort Wayne.

Terms of the deal were undisclosed, but it was confirmed that the agreement will come into effect from July 1.

Under Armour will supply on-field and training gear for 14 varsity sports teams and will also provide kits for members of the athletic department, including coaches and staff.

In addition, the deal includes marketing entitlement that will complement Under Armour’s brand marketing campaigns through print and venue presence at the university.

Under Armour has similar partnerships in place with a host of other US colleges, including the University of Wisconsin, University of Notre Dame, Texas Tech University, University of Maryland and Northwestern University.