Basketball
ExxonMobil adds NBA to non-motorsports strategy
Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.
Market share key to ZTE-Vivo NBA China switch
Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.
Uber picks up raft of NBA teams for new campaign
Transportation network company Uber has sealed partnerships with 16 of the NBA’s 30 teams for the North American basketball league’s 2016-17 campaign.
San Antonio Spurs pen multi-year deal with Taco Bell
US fast-food chain Taco Bell has entered into a partnership with NBA basketball franchise, the San Antonio Spurs.
Pacers land airline partner, Grizzlies and Celtics extend with sponsors
NBA basketball team the Indiana Pacers has agreed a new sponsorship deal with Southwest Airlines, while rival franchises the Memphis Grizzlies and Boston Celtics have extended partnerships with telecommunications and technology services company C Spire and private jet company Sentient Jet, respectively.
BBL’s Bayern Munich nets extension with main sponsor
German Basketball Bundesliga (BBL) club Bayern Munich has extended its main sponsorship agreement with trading services company BayWa.
New Balance honours Celtics legend with naming rights to new training complex
NBA basketball franchise the Boston Celtics has entered into a sponsorship deal with US sportswear company New Balance that will include naming rights to its new practice and training facility.
NBA grips on to Kumho partnership, renews with Müller
The NBA has extended its partnership with Korean tyre manufacturer Kumho, while the North American basketball league has also upgraded its association with dairy products manufacturer Müller, which sponsors the NBA Global Games London event in the English capital.
Sponsorship in the top global basketball leagues, 2016-17
Sports Sponsorship Insider has completed a survey of sponsorship deals across the top three global basketball leagues – the National Basketball Association, the Chinese Basketball Association and the EuroLeague/EuroCup competitions – selected European leagues and associated teams.
NBA nets upgraded deal with New Era
The NBA North American basketball league has extended and expanded an agreement with the New Era Cap Company.
Timberwolves strengthen Chinese ties with TCL deal
NBA basketball franchise the Minnesota Timberwolves has agreed a multi-year partnership with Chinese consumer electronics manufacturer TCL.
NBA’s Warriors take flight with United partnership
The Golden State Warriors North American NBA basketball franchise has entered into a partnership with US-based United Airlines.
NBA China dials up Vivo partnership
The Chinese division of North American basketball league the NBA has entered into a strategic partnership with smartphone manufacturer Vivo.
Kings become latest NBA team to embrace jersey sponsorship
The Sacramento Kings North American NBA basketball franchise has agreed a jersey sponsorship deal with almond brand Blue Diamond Growers.
DBB banks extension with main sponsor
The ING-DiBa German subsidiary of Dutch financial services giant ING has extended its sponsorship of the German Basketball Federation (DBB).
NBL drives off with Europcar extension
The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.
NBA’s Mavericks get into bed with new partner
Performance bedding company Bedgear has entered into a partnership with NBA basketball franchise the Dallas Mavericks.
Euroleague secures new global partner
Turkish packaged nuts and dried fruits brand Tadım has secured a partnership with Euroleague Basketball, which operates continental club competitions in Europe.