Basketball
Wizards join NBA jersey sponsor set
US insurance company Geico has been unveiled as the new jersey sponsor of NBA basketball team the Washington Wizards
UPenn closes historic Naming Rights deal with Macquarie
The University of Pennsylvania has closed a historic Naming Rights deal with global asset management firm Macquarie
Lega Basket team nets new jersey sponsor
Italian Lega Basket team Virtus Pallacanestro Bologna has signed a jersey sponsorship deal with medical services provider Zaccanti Spa.
Chinese Basketball Association signs new sponsor
The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.
Brose extends commitment to home of BBL giants
German automotive parts manufacturer Brose Fahrzeugteile has signed a five-year extension to its naming rights deal with the Brose Arena, home of the Basketball Bundesliga (BBL) club to which it also …
NBA signs Spanish-focused sponsorship deal
North American basketball league the NBA has agreed a strategic partnership for the Spanish market with fresh fruit producer Fresón de Palos.
Angry Birds video partnership takes flight at Chicago Bulls
Chicago Bulls fans can look forward to an Angry Birds-eye view of this season’s action, after the Bulls struck a new partnership with Angry Birds developer Rovio Entertainment.
Euroleague teams up with StubHub for Final Four
Euroleague Basketball has agreed a new partnership with online ticket exchange company StubHub
Panasonic continues as main sponsor of Lega Basket Serie A
Japanese electronics company Panasonic has agreed a two-season extension to its sponsorship deal with Lega Basket Serie A (LBA), the top division of Italian club basketball
Houston Rockets net first jersey sponsor
NBA basketball franchise the Houston Rockets has unveiled mobile phone start-up ROKiT Phones as its first-ever jersey sponsor.
Lottery.com fills EuroLeague Premium Partner berth
US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m
World of sport grieves the loss of Patrick Baumann
The world of sport is continuing to pay tribute to the International Basketball Federation (Fiba) secretary general, International Olympic Committee member and Global Association of International Sports …
Norwegian flies in to partner NBA London Game
Airline Norwegian has agreed a deal with North American basketball league the NBA to become the Presenting Partner of London Game 2019
BetVictor takes over betting partner rights to Euroleague Basketball in Germany
Online gaming company BetVictor has become the Official Betting Partner of Euroleague Basketball in Germany until 2020 – taking over from online betting rival Tempobet in the country.
NBA China links up with Chinese fintech firm X Financial
NBA China has inked its first partnership with a personal finance firm, in a new deal with Chinese fintech brand X Financial
Express clothing brand expands partnership with NBA
US clothing brand Express has expanded its partnership with the National Basketball Association, with a new ad campaign and line of NBA-licensed apparel to follow
Beats follows NBA deal with 76ers tie-up
NBA basketball franchise the Philadelphia 76ers has agreed a multi-year partnership with headphone brand Beats by Dr. Dre
Phoenix Suns add PayPal patch to jersey as part of major partnership
The Phoenix Suns have announced a wide-ranging agreement with PayPal, in which the digital payment platform will become the NBA team's official payment partner and the jersey sponsor.