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The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.
Fantasy sports company Draft Ops is taking on the sector’s big two, DraftKings and FanDuel, with a targeted big city campaign.