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MADRID, SPAIN - JUNE 15: Jeffery Taylor, #44 forward of Real Madrid during the Liga Endesa game between Real Madrid and Kirolbet Baskonia at Wizink Center on June 15, 2018 in Madrid, Spain. (Photo by Sonia Canada/Getty Images)
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The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.
Euroleague Basketball is searching for two brands to take its roster of second-tier Premium Partners to six, and aims to scrap sponsorships previously sold around its season-ending Final Four tournament and Game of the Week broadcast.