MADRID, SPAIN - JUNE 15: Jeffery Taylor, #44 forward of Real Madrid during the Liga Endesa game between Real Madrid and Kirolbet Baskonia at Wizink Center on June 15, 2018 in Madrid, Spain. (Photo by Sonia Canada/Getty Images)
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The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.