Basketball
Dongfeng Qichen takes top spot at Sina Golden League 3×3 basketball event
Chinese car brand Dongfeng Qichen will be the lead sponsor of the Sina Golden League – the world’s biggest 3x3 basketball tournament – which tipped off this weekend.
T
Kelme signs with Turkish Basketball Federation, extends with Hercules CF
Spanish sportswear brand Kelme has signed as the official kit supplier of Turkey’s national basketball teams.
Toronto Raptors partner with Drake’s record label OVO
NBA basketball franchise the Toronto Raptors has signed a new naming rights deal with OVO, the record label founded by Canadian rapper Drake
Oklahoma City Thunder completes NBA jersey sponsor set with Love’s
Love’s Travel Stops & Country Stores has expanded its partnership with the Oklahoma City Thunder by becoming the NBA basketball team’s jersey sponsor.
Ivy League inks landmark sponsorship with TIAA
Intercollegiate sports conference the Ivy League is dipping into the big time world of college sports sponsorships
FREE | Sponsorship in basketball, 2018-19
In the free version of the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
BetEasy signs as Official Wagering Partner of the NBA in Australia
The NBA has signed up Australian betting brand BetEasy as the first Official Wagering Partner of the NBA in Australia
Klinc by Zurich taps into NBA Spain’s millennial fanbase
The Spanish arm of Swiss insurance firm Zurich will pay a six-figure fee for its digital-only partnership with NBA Spain, SportBusiness Sponsorship has learned
Brose Bamberg extends Cebi deal
Electromechanical components manufacturer Cebi has struck a three-year extension to its jersey sponsorship deal with German Basketball Bundesliga club Brose Bamberg
Cleveland Cavaliers ink cybersecurity deal with TrustedSec
NBA franchise the Cleveland Cavaliers has signed a new partnership with local cybersecurity firm TrustedSec.
As part of the deal, TrustedSec will become the Cavs' Official Cyber Security Partner
Sponsorship in basketball, 2018-19
In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
AWS engaged to enhance Clippers CourtVision
NBA basketball franchise the Los Angeles Clippers has partnered with the Amazon Web Services division of e-commerce company Amazon to enhance its live, augmented game-watching platform
NBA inks marketing agreement with Puma
German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA
MGM moved fastest for NBA, NHL and MLB sportsbook rights
Rapid decision-making was key to MGM Resorts’ successful conclusion of sportsbook deals with each of the National Hockey League, National Basketball Association and Major League Baseball last year.
Golden State Warriors head to the cloud with Google
The Google Cloud division of technology company Google has signed its first partnership with a professional sports team through an agreement to back NBA basketball franchise the Golden State Warriors and…
AT&T deepens fan connection with NBA deal
US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.
Fiba prepares for 3×3’s Olympic bow with new partnership
The International Basketball Federation (Fiba) has agreed a new multi-year partnership with Chinese sports flooring manufacturer Enlio for its 3x3 discipline
San Miguel renews partnership with Valencia Basket Club until 2020
Spanish beer brand San Miguel has renewed its historic partnership with Valencia Basket Club until 2020